Website visitors (or visitors for short) are the people who view one or more pages of a website. The number of website visitors can dictate the overall success of a website, and this number can be increased through SEO and many other marketing procedures.
About Website Visitors
A website visitor is a person who enters/views a website, no matter the number of pages.
Web analytics tools such as Visitor Analytics, monitor the number of visitors and their type.
In the Visitor Analytics Visitors menu, users are able to access the following information:
- A list of the latest visitors with their type (new, returning and conversion visitor) and other relevant information about them
- Number of visitors by hour and day
- The visitor map and location
In the Visitor Analytics Overview the following information about visitors is displayed:
- Uniques Visitors
- Map of live visitors
- The 6 latest visitors
- Map of visitors by country
All this information can be viewed in mor details on the Visitor Analytics Dashboard.
How are website visitors counted?
The process of counting website visitors is the following:
When a person visits a website, their computer, smartphone or other type of device exchanges information with the server. Each webpage is made up of multiple files and the server transmits each one of these files to the user’s browser (where the webpage gets rendered). From this type of data, traffic can be monitored on the website's homepage and all other webpages and also on segments of the site. This way, analytics tools determine exactly how many visitors each segment receives.
Why are website visitors important?
Website visitors are important as, in most cases, they validate the success of a website. The more visitors a website has, the higher the brand awareness and chances of conversion.
The number of website visitors can be increased through search engine optimization, online advertising, social media posting, guest blogging, and several other methods.