Among the multiple factors in SEO ranking, the first elements to consider are these four:
- The most important aspects of SEO are connected to the user experience and can be seen in metrics such as high CTR, low bounce rate, time spent on the website, number of visited pages per session, number of direct visits.
- And right after these, the second fact that matters in terms of SEO is directly connected to the online notoriety (off-site SEO): number of backlinks/referrals from relevant websites, number of backlinks from relevant anchor text, number of mentions on social media, the presence of a Google My Business account, etc.
- There are technical aspects of SEO that influence ranking: load speed, website security, responsiveness, lack of errors, duplicate content and others.
- Your website content.