When you ask a person studying to become an advertiser or a marketer what is the most important skill they think they possess that will enable them to “make it”, 90% will say “creativity”. Forget about the fact that this type of answer is not a very creative one in itself, it is not always the right answer either.
When you advertise online, sometimes there is not a lot of room for creativity.
How creative can you get with a maximum of 90 characters per Google text ad?
How will your ad stand out? — and yes, you will run out of characters extremely fast.