A complete guide to use campaign URL builder for better analytics reports

In translation, the meaning of the above URL would be something like this:

• You have some content at https: //yourdomain.com/a-page

• You want to track specific Facebook referrals to it (it works for any source from within or from outside your website, not just Facebook)

• Instead of your normal URL, you use the one with added UTMs, to be able to see in your analytics: that the referral came from Facebook, from the post you published in February, as part of your strategy to raise awareness

• Also, the referral came by the click of the “read more” button

Remember, you have the freedom to set up these parameters as you please, so that you can then easily organize the data in campaign reports.

This is very important when you have affiliates who promote your company. It might be the only way to determine which one of them has led referral traffic to your site. Every one of your affiliates should get their unique ID in the UTM_source part of the link. 

Let us see how to effectively do this with a complete guide to using a campaign URL builder for better analytics reports.

First of all, let us find out what is a UTM and how you can build your own custom campaigns using it. You will be able to track the effectiveness of your online efforts and marketing campaigns across traffic sources and multiple media channels.

Build your URL based on specific UTM content, in order to better understand where your traffic is coming from and find out the exact referrer — e.g. newsletter, a specific hyperlinked image, marketing medium (organic, PPC, banner), campaign name or any additional information that can be tracked.

Here is a step-by-step guide on how to add & track your campaign parameters

To create your unique URLs for each social media post, channel or campaign, just fill this form https://www.visitor-analytics.io/en/utm-campaign-url-builder-tool/  with your desired parameters, use the generated URL on all your campaigns and we will track all the details! As you can easily see, each UTM can have a very specific purpose.

You can use any other campaign URL builder, of course. Or you can just write the UTM codes yourself, without using any UTM URL builder. No matter the tool you are using, feel free to add the words that fit your campaign best:

Campaign Source (utm_source): This is the referrer of traffic to your page — Twitter or MyWebsite. Usually, you should indicate the platform or tool you used to share your content.

Campaign Medium (utm_medium): Once you know the platform, let us go for MyWebsite, you want to know the marketing medium that referred the most traffic to you. So, just add banner_ad or word_hyperlink. Of course, you can be more specific, like mycat_banner in case you have multiple banners on your site.

Campaign Name (utm_campaign): Use this field to add a name to your campaign and to know two campaigns apart in statistics.

There are two optional UTMs too: Campaign Term and Campaign Content. Use them if you have additional info or you want to be very specific on each URL that you plan to share or use in your ads.
Once you added all the UTMs, just copy the Result and use it instead of your normal link!