Etracker focuses on web analytics and push notifications. It has plugins on some important website builders such as TYPO3, WordPress, Magento, and Shopware.
The Etracker Analytics tool provides basic website data (visitors, conversion rates, bounce rates, referrers) and also form analytics, using cookieless tracking. At first glance, the documentation on their website might seem a bit hard to follow, but all in all this tool is very much privacy focused and learning how to use this tool can be rewarding if you are willing to spend some time exploring it.
The price for Etracker starts at €19 and goes up to €199 per month.
Hotjar is a popular behavioral analytics tool that’s GDPR, CCPA, and LGPD compliant.*
The software provides real-time data and has easy to use visitor recordings, heatmaps, surveys, and feedback modules. It’s a good tool for getting insights about your audience without having to worry if the user data is secure.
A free plan is available, while subscriptions can be as pricey as €989 per month.
*Note: This statement is from the Hotjar website, but due to the 2018 CLOUD Act, compliance depends on where the the company hosting or storing the data is based. Any data stored or hosted on a server owned by an American company, no matter where the server is located, is no longer privacy compliant. For example, EU data hosted on Amazon Web Services or Amazon Virtual Cloud, would not be GDPR compliant, even if the data is hosted in the EU, because Amazon is an American company, giving US authorities the legal rights to access that data.