Brave is a San Francisco-based software company. It provides a free privacy-focused web browser that has 57 million active users, with features that include both advertisement and tracking blocking.
Brave has developed the ability to hide (and block wherever possible) cookie notification banners, rather than just hiding them for you - as other browsers and extensions have done thus far.
In their article, they have noted “Brave’s method maximizes the privacy benefit to users, while still blocking as many banners and annoyances as possible.”
Cookies are, however, essential to some sites - marketing technology for example. If cookies are automatically disabled, these websites will either not work correctly or simply not load.
The Brave browser gives you the option, and preferences can be changed at any time within the ‘Shields’ section in settings.
So, consider carefully what is right for you and/or your business.
If you care about privacy as much as Brave, have you thought about cookieless tracking? Now, there’s a great idea!