Flurry is a free mobile app analytics solution that is simple to use and powerful.
Flurry was created to assist product, development, and growth experts in creating apps that users love. It helps improve app engagement, run a data-driven product roadmap, boost user acquisition efforts, and more.
It also has crash reporting, push notification management, and remote configuration capabilities as well as a simple-to-use in-app event tracking so you can see exactly which features or sections your audience utilizes the most.
You can track up to 500 custom events, such as in-app purchases, completed levels, articles read, comments posted, or any other app-related action.
What’s more, add parameters to custom events to gain more insight - for instance, if you create a purchase event, include the price point, the item purchased, the sessions prior to the first purchase, and so forth.
Flurry is completely free, there are no pricing plans. If you’re looking for a custom event tracking solution for your application, this tool is a great solution and free!
Though you can’t track website events - if you also have a website, you’ll have to pay for another event tracking tool.
Tracking and Wrapping
With all the aforementioned solutions available to help you to up your game, you can simply plug and play with each and see what sticks.
Measuring user interactions on your website with analytics event tracking is a useful addition. You can use this functionality in combination with session recordings, heatmaps, and conversion funnels in order to get some really insightful data.
With that being said, when considering a website analytics tool, make sure it also has the features mentioned above.
I really hope this article already helped you make a decision and try a custom event tracking tool from our list. Are your fellas struggling with finding such a tool? Then, share this article with them!