Reddit Announces 'Trending Takeovers' for Brands - 13.03.2020
One of the most popular websites worldwide, Reddit, has launched a new advertising method. Tests have been running for more than 6 months, where ads have been placed in prominent positions in the search window and on the r/popular subreddit, with the Promoted tag associated with them.
The new feature is called trending takeovers and the promoted placement lasts for 24 hours at a time. The fee for it may prove to be very high, but some of the bigger brands will find it is worth it. According to results from the first tests, the average click through rate for brand takeovers was 5%, which is significantly higher than other platforms.
There is no question that Reddit is an extremely popular platform, but so far, it has been difficult to advertise on it. Most users are believed to have a high level of mistrust in all forms of advertising. It will be interesting to see how they will react to these new type of promoted content.
More information about this topic on Adweek.