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Digital Marketing News & Updates for Webmasters - Week 11

March 17, 2020

9.03 - 15.03.2020

Snapchat Launches Lens Web Builder for Businesses to Create Augmented Reality Campaigns - 12.03.2020

This free feature will allow marketers to create AR campaigns on Snapchat in just a few minutes. The Lens can be created from templates or even from scratch in the Ads Manager. It’s user-friendly so no development needs to be involved, and you can choose from hundreds of 3D objects, or even upload your own. This is great as you can get creative and make your brand stand out on Snapchat. 
Just play around with a few elements, maybe add your logo, name your lens and publish it!

Reddit Announces 'Trending Takeovers' for Brands - 13.03.2020

One of the most popular websites worldwide, Reddit, has launched a new advertising method. Tests have been running for more than 6 months, where ads have been placed in prominent positions in the search window and on the r/popular subreddit, with the Promoted tag associated with them.

The new feature is called trending takeovers and the promoted placement lasts for 24 hours at a time. The fee for it may prove to be very high, but some of the bigger brands will find it is worth it. According to results from the first tests, the average click through rate for brand takeovers was 5%, which is significantly higher than other platforms.

There is no question that Reddit is an extremely popular platform, but so far, it  has been difficult to advertise on it. Most users are believed to have a high level of mistrust in all forms of advertising. It will be interesting to see how they will react to these new type of promoted content.

More information about this topic on Adweek.

Visitor Analytics Publishes this Year’s List of Top Website Analytics Tools -12.03.2020

20 Best Website Analytics Tools for 2020 by Visitor Analytics sums up the softwares that stand out the most this year in regard to web statistics. Each website owner is interested in different types of data that can be gathered from a site. And there are several options available on the market for different needs. All of this can lead to massive headaches for website owners, who might be confused about which tool(s) to use. In this context, this list is a useful resource in the process of finding the most suitable app for your business needs. 

YouTube Eliminates the ‘Trending’ Tab on Mobile - 12.03.2020

Last week YouTube announced some changes to their iOS and Android mobile app, as the Trending tab becomes from now on Explore. Besides the usual trending videos, this new tab will contain shortcuts to destination pages and the “On the Rise” category, where videos from new creators and artists will be featured.
You can read more about this change on Search Engine Journal and on the Youtube Support Pages.

A Look Inside the New DMARC 2.0 Email Authentication and BIMI -09.03.2020

Because we are in the age of security (but also personalized advertising messages), BIMI or the Brand Indicators for Message Identification standard can make email marketing more trustworthy.

What BIMI actually does is that it validates email senders, verifying that their data is aligned with the sender’s owned brand domain. If the email passes each step of the validation, the brand’s logo will appear in the recipients’ inbox, next to the sender’s name. There are two implications to this. One is that seeing the logo lets the recipient know that the message is safe to open. The second is that having the brand logo attached to the email will help senders score more points in terms of brand awareness and recognoscibility.

So if your brand uses this type of advertising make sure your email campaigns are compliant to the latest BIMI standards and also check out the latest update regarding DMARC.

Moz Step by Step guide on How to Rank Higher on Google Maps - 16.03.2020

Local Search has not been easy to figure out by SEO specialists lately. We've written before about local search algorithms and about the wave of complaints from specialists who saw the relevance of some of the top local search results decline.

With this in mind, the recently published Moz Guide for local search comes in as a useful and needed tool. If your focus as a website owner is to be well placed in your industry on Google Maps, make sure to read this material. Local SEO done right can bring in a lot of customers that are undecided about what to choose. So follow this guide and learn how to stand out from the crowd.

Does Coronavirus Affect Online Stores? - 11.03.2020

The impact of the Coronavirus has been on every company's agenda for the past few weeks, and there is no way to neglect it in our weekly round-up either.

How will the Coronavirus outbreak influence business? The question is addressed by Marketing Land in one of their most recent articles: “Coronavirus and e-commerce: It’s complicated”. If you own an online store and think that internet shopping will only see a positive impact from the virus, we recommend you read this article and do your research on what it will take to stay relevant in these strange times. 

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