Wordpress testing version 5.4 Beta 3 - 25.02.2020
The software is still in development but it can already be tested by Wordpress enthusiasts. The main novelty is the fact that this new version allows Wordpress website owners to see a site health score in their dashboard.
Read more on wordpress.org
Voice commerce could decline in 2020 - 25.02.2020
MediaPost published a report claiming that about 33% of consumers participating in a study say they will stop purchasing products using voice-enabled devices (like Amazon Alexa), due to privacy concerns. The study included 4000 online shoppers from the United States, the United Kingdom, Australia, Germany and Sweden.
Better data exports from the Google Search Console - 26.02.2020
Some good news for website owners that are using the Search Console arrived Wednesday, February 26. The possibility to export data has evolved and it’s now a lot easier to download all your data about queries, pages, countries, devices and search appearance with just one click, all in the same dataset. Also, new filter options were added, that make it easier to find the most relevant data in your performance report.
These updates are especially relevant if you rely on Search Console to get an idea about what is leading users to your website. Currently, this is the only way to see the search queries that your website shows up for, and it should be part of the research that you base your digital marketing strategy on.
Visitor Analytics publishes an analysis of the best website builders - 26.02.2020
As a website analytics SaaS, Visitor Analytics works with many types of websites every day, most of which are built using website builders. With literally hundreds of options available for website owners, choosing the right builder can be as time consuming as creating the website itself.
Visitor Analytics tried to give some advice to those looking to build a new website and put together a list of the best 20+ website builders available in 2020, adding details such as pricing, level of flexibility and needed technical skills in order to work with them.
LinkedIn announces the testing of LinkedIn stories - 26.02.2020
We don’t have a lot of details at the moment, but LinkedIn official Pete Davies made abrief announcement that stories will be coming to LinkedIn, as a new, “lightweight” way to help users start work-related, productive conversations on the platform.
Apart from making the announcement, the purpose was to start a conversation with users, to understand their views on this. While some of them are saluting this new feature, others are worried about the quality of content being distributed. Could this backfire and turn LinkedIn from a professional platform to a place where people post stories about their cats? Hopefully not and, surely, this is not the intention. We will be keeping an eye on future developments.
The Michael Bloomberg presidential campaign puts Instagram to the test - 26.02.2020
The New York Times reports that several high-profile Instagram accounts posted sponsored content for Michael Bloomberg’s presidential campaign last Wednesday. While this is not newsworthy in itself (this is not the first time politicians invest in advertising on social media), the way it was done has raised some questions about unorthodox advertising.
The campaign largely relies on meme pages who do not disclose that the messages they post are sponsored. Many of these accounts flip from public to private, which means that followers must request to see the accounts and be approved by account owners. This also means that what is posted on them can escape public scrutiny and avoid the necessary disclosure on sponsored content. This new Instagram campaign tactic has made headlines last week and has prompted Facebook to find solutions to ensure that Instagram advertising only happens through the branded content tool.