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Google and Meta violated privacy law in South Korea and they were hit with a fine of ~$71.8 million.
According to the watchdog, Google and Meta didn’t get valid authorization from users when they collected data for personalized adverts from their website visitors, other websites, and apps.
In the long run, Google didn’t provide users with a clear explanation of the collection and use of users' behavioral data when they signed up for its service and set the default choice to "agree" while hiding other options available via the setting screen.
Meta was also found to have broken the laws governing the privacy of personal information.
As a repercussion, the Personal Information Protection Commission (PIPC) fined Google ~$50 million and Meta ~$22 million and imposed businesses to stop the violations.
This is the largest fine ever imposed in South Korea for breaking the country's privacy regulations, and the first punishment for the gathering and use of behavioral data on platforms for targeted online advertising.
International watchdogs have penalized Google and Meta for breaking data privacy laws in recent years quite a lot.
Most people share data without giving it much thought. They provide information to businesses by purchasing merchandise, signing up for email lists, downloading apps, and other activities. They also expect the respective businesses to keep those details private.
Unfortunately, the businesses in question frequently fail to meet the challenge, exposing valuable data.
As you can see, the violation of privacy laws can result in massive fines and eroded public trust.
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