- Know your customers! And I mean, really know them: where are they from, which pages are they visiting when landing on your website, what is the content with the highest engagement and what is your most popular referral. Based on this, you can already shape some ideas about the content and the tone of voice that you should use. Of course, the ideal case is to create some detailed customer personas and write the content that would be read by those customers
- Use short sentences and paragraphs
- Avoid complicated words or jargon and address the text to your visitor (use you)
- Use your keywords and make your language sound as natural as it is needed for your target group
Now, since you already have a website and a tool to see your data (e.g. Visitor Analytics), we will just suppose that you know who your customer is and you already wrote your texts. But you just need to tweak it a bit and make sure that it sounds good and it is easy to use.
The internet is fast and full of resources nowadays! So, why not use them?