Different heatmaps will be shown depending on the type of device (desktop, tablet, or mobile) so that you can easily see if your visitors are clicking or tapping on the wrong elements, instead of your CTA buttons.
By setting up a Conversion Funnel for your landing page within Visitor Analytics you will get to see the number and percentage of people who visited your page and have turned into a buyer/subscriber/follower/etc. Since you are working with a single page, your conversion funnel will only have these 2 steps: Visitor and Converted Visitor, but for websites with multiple pages, the funnels can have a large number of steps to track the exact pages on which visitors lose their interest.
Collect feedback from visitors
Visitor Analytics also provides you with the option to easily set up polls and surveys for your visitors and to integrate them into your landing page with just a few clicks. Feedback from your visitors is crucial in running a successful business. By using the Visitor Analytics Feedback module it will be easier than ever before to see what your customers lack or what they enjoy most and over time will help you improve your strategy, thus your landing page.
Bonus Tips for Creating a Landing Page
Define your goal and your audience
The purpose of this page should be very clear. Before starting to work on the page, you need to figure out why you are creating it in the first place. This is closely tied to the call to action, as well as all the included content.
It is important that you stick to a single goal in order to minimize the number of choices you give to your visitors and have a truly successful landing page.
The landing page has to be relevant to your audience. In order for this to become possible, you have to really know who your audience is and then create the landing page with that specific target in mind.
Keep it simple, clean & organized
The feel and overall structure of the page design have a big impact on the visitors. Your primary goal should be in focus here, so you should only keep the necessary information that visitors need in order to convert.
The page must be easily scannable, so use bullet points to explain features and details when possible. Avoid using too much text. Naturally, the most important pieces of information should be kept above the fold.
Let go of distracting navigational links and extra clutter. Links, menus, buttons that have nothing to do with the particular action you want users to take are not welcome. You have to basically make it impossible for the visitor to get distracted or ignore your main message.
Match the landing page copy with the PPC ads
The keywords in the page copy should match the text used in the PPC ads. Using the same language and key phrases show consistency and reassure users that they are on the right path.
Brand consistency is key, so you should not make this particular page too different from your overall website. Keep the fonts and colors that can be found on your main website as well.