Why you should establish a content creation process
Whether it's writing blogs, producing podcasts, or making videos, content creation tends to be the ultimate marketing practice for any business. But creating high-quality content can take a lot of time and resources.
A content creation process helps your team work more efficiently and brings these benefits:
Save time and meet deadlines
With a process in place, your team has a clear structure and steps they can easily follow. Since everyone has well-defined responsibilities, tasks can be completed faster, ensuring that deadlines are met.
A clear process helps managers keep an overview of all tasks and track the progress of content.
Ensure consistency and high-quality results
The approval step in the content creation process ensures that every content element has been reviewed for quality and brand consistency and that it has received final approval by all relevant stakeholders before being published.
How to structure a content creation process
Today, every marketer knows the importance of content marketing and strategizes accordingly.
Here are the five basic steps of creating quality content for your brand:
1. Ideation and SEO research
Reproducing already existing content is never helpful. For creating unique and in-demand content, research and ideation play a crucial role.
To develop unique ideas and trending topics for your content, you need to conduct solid SEO research with the right tools. This is key to generating ideas that align with your organizational objectives.
2. Briefing and outlining
A content brief is a summary that contains all of the information necessary for a content creator to produce a piece of content. The best marketing briefs integrate editorial guidance and business planning to ensure that every piece of material is well-written and optimized for SEO.
In addition, a good brief...
- Identifies the target audience – Who are you looking to educate and inform?
- Sets the foundation – states the keywords, content length, tone of voice, etc.
- Includes a clear and detailed description and outline.
- Has a deadline for each phase to be completed.
This phase, a stage that demands extra attention, entails the entire content creation process. It helps to utilize diverse strategies for a variety of content types as you consider your research, keywords, and the content plan.
Create unique content to maintain an edge for your business in the industry. Unique content will also strengthen your company’s marketing strategy. Using advanced content creation tools is recommended to ensure the quality and delivery of your work.
This step involves everyone who plays a role in the process of creating the final content offering. Team members may include:
- Content Managers (who manage and look over the entire content creation process and ensure that everything is working according to plan)
- Content writers (who work on textual content for any given purpose)
- Photographers (who take, edit, and enhance pictures for designated projects)
- Videographers (who capture videos for any campaign or project)
- Editors (who are keen to ensure the quality of all textual work done by the writers)
- Graphic designers (who design, edit, and finalize compelling materials for various purposes)
4. Review and editing
The content review step involves improving and finalizing content of the highest quality – because one small mistake can ruin all of your efforts. It consists of proofreading your work and making sure it aligns with your content objectives.
So, here are the necessary components of this stage:
- Share the content with all relevant stakeholders (i.e. the content manager, the product team, and other involved parties).
- Collect feedback from the reviewers to get input for improvements.
- Review and discuss any feedback that is not completely clear.
- Make changes according to the feedback and discussions.
Constant updates and reviews of each phase ensure the quality and brand consistency of work and, most importantly, keep it aligned with your defined objectives.
This is the final step, in which you require submission and approval of your content by the client or supervisor. Once editing is completed, it's time to get approval from stakeholders before publication.
Sharing large yet confidential files can be both a hassle and a risk; this is why using the right software and tools is always recommended. Automating the entire process can also simplify the task.