Unified IDs represent unique identifiers that are used to monitor users across different devices and channels. By connecting user data from several sources, these IDs can paint a more complete picture of the user's behavior.
It makes it possible for advertisers, agencies, ad technology providers, and ad publishers to collaborate in advertising workflows without the need for third-party cookies. Additionally, it offers consumer consent procedures with transparency built in.
It is crucial to remember that any kind of user tracking must be done with the user's permission and in accordance with any privacy laws and regulations that may be in effect. To avoid unwanted access or data breaches, all user data should be properly stored and guarded.
This open-source ID framework differs from others in that users must provide permission to a publisher and divulge their email address in order for the latter to generate a special identification. The ID will continue to be visible but will be continuously hashed to safeguard user privacy.
Because third-party cookies are rapidly becoming obsolete and there are now so few alternatives, publishers and advertisers should carefully explore the possibilities of unified IDs to future-proof ad programs.
Go Track Cookieless Without Using Data
These are some of the alternatives to cookies and privacy breaches. With the cookieless future knocking on your door, you should consider these solutions in data collection. Try these methods, see how they work, and implement the ones that fit your business.
Don’t forget that you can also check website analytics tools that embrace a cookieless tracking method so you can have all users' data in one place.
I hope these suggestions will increase your workflow and streamline the collection data process. If you enjoyed this article, feel free to spread the word and methods with your pals.