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Infographics: How to Write SEO-Friendly Content

29. January 2020

(see below a transcript of the infographic above)

How to Write SEO-Friendly Content - Increase your presence in Google Search Results & get more traffic for your website from search engines

Before You Start Writing:

  • what is the topic? is it something that relates to your activity? would people trust your expertise on this?
  • who are you writing for?
  • can your audience be defined in terms of language, location and education?

Case Study (part 1):

TOPIC: Family-friendly tourist destinations in Florida

YOU: A tourist agency with offers for destinations in the US

AUDIENCE FOR TOPIC:

  • People with kids, looking for their next holiday destination
  • Language: English
  • Location: USA (90% of Florida tourists are domestic)
  • Education: all levels

Do Your Keyword Research:

  • KW1 - 800 searches / month
  • KW 2 - 1340 searches / month
  • KW 3 - 2260 searches/month
  • KW 4 - 80 searches / month
  • find the keywords (KW) that are searched most often for that topic
  • find other keywords that relate to these high search volume keywords

TIP: use online tools for this task, like Google Keyword Planner, Ahrefs or SEMRush

Case Study (part 2):

Some of the KW with the highest search volume for our example are: 

  • “family friendly beaches in Florida”
  • “family friendly resorts in Florida”
  • “best family friendly beaches in Florida”

Some related keywords are:

  • “best family vacations in Florida”
  • “best places for family vacation in Florida” 

Start Writing - STEP I - Readability & Tone

  • there is no pre-defined nr. of words you should aim for
  • write a little more than the main competition, for the same keywords. Give more detail than your competitors and provide more useful facts

Language should correspond to the level of your audience:

All levels of education = plain language
Specialized audiences = more complex language

Split long paragraphs and complicated phrases.

TIP: Use visuals to enhance your content: images, videos, graphs

Follow a clear structure:

One main title (<h1>)
Subtitle 1 (<h2>)
Sub-subtitle (<h3>)
Sub-subtitle (<h3>)
Subtitle 2 (<h2>)
Sub-subtitle (<h3>)
Sub-subtitle (<h3>)

 

Be consistent in your tone - don't switch from one tone to another:

Casual: "Don't sweat it! I've got the best holiday tips for you, my friend."

Formal: "When looking for advice for vacation, one would most likely find our list useful."

Continue Writing - STEP II - Use Keywords

  • while you are writing, try to use the keywords you selected in the “KEYWORD RESEARCH” phase (don’t overdo it)
  • if relevant, place the keywords in the title and subtitles, as well as in the image descriptions (alt tags)
  • try to use other words that are expected in articles on your topic

Case Study (part 3):

For your post on family friendly tourist destinations in Florida, some other expected words are: “gulf of mexico”, “family vacation”, “water park”, resort offers”, “florida
keys”, “water sports”, “gulf coast”. “kids programs”, “kids club”, “sunshine state”. Could you include them naturally in your text?

Something like the text below (don’t forget about the main keywords, too):

Top 10 best places for family vacation in Florida (format this as an h1)

When it comes to family vacations, planning your trip can be a little complicated. Children have different needs than adults, and not all resort offers include kids
programs or kids clubs. Also, you wouldn’t want to end up on a beach where loud music is being played or at a restaurant where they don’t have high chairs for babies. This can happen everywhere, not just in Florida.

When you’re bringing your loved ones to the sunshine state, you need to know in advance where the family friendly beaches in Florida are located and, in general, what the best places for family vacations are...

Monitor Your Results With Visitor Analytics

  • keep track of the users landing on your website from Google and other search engines
  • see individual user paths, to understand what they do on your website
  • check video recordings / session replays to see if they are actually reading your content

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