In RIS has written about the concept of customer personalization using AI.
In this short but powerful article, they explain how AI can really drill down into the specificities of individual customer purchasing patterns - and therefore, customers’ needs.
It goes on to point out that customers have different spending patterns (which may be affected by recession, amount of disposable income, children or no children and so on). Below is an excerpt from the article explaining how by using AI in promotions, you can send targeted offers which will match the customer’s individual needs, and reflect their shopping budget.
“AI-driven promotions can incorporate recent changes and irregularities in a shopper’s behavior. For example, if a shopper loses their job and starts buying store brand products to lower their total basket cost, AI will pick up on this pattern and begin issuing coupons for cheaper alternatives”
So, could this approach work for you and your business?
If you are using Visitor Analytics, you are already so far down the right path! As you are able to see and understand everything your visitors are doing when on your site, you can make alterations accordingly; thus improving your UX - and ultimately, your business.
What potential changes could you make? This is the next exciting step for you to take.
Once you have analyzed your data and segmented your customer base, you can start to implement all kinds of processes to enhance your site, and offer true personalization to your customers.
Pay attention to your customers’ needs and desires and you are well on your way to success.