3. Research the best-ranked articles
The top-ranked articles also give you an idea of what your title should look like and what the right angle would be to address the topic you want to write about. Look for repetitive subheadings and the way the meta descriptions are formulated, because the ones you see there are also what the users who do the search want to see.
4. Start writing your SEO optimized blog article
Now that you did your research and have your list of keywords, start writing your blog post. Try to use as many keywords as possible but try to avoid keyword cannibalization.
A great tool for writing your articles is the SEMRush Writing Assistant. Add the extension to your Google Docs, add 3 or more of your chosen keywords, and this tool will generate a list of related keywords and mark them one by one each time you use them in your article. It also keeps track of your tone of voice and the length of your article compared to the ones you are competing with for a higher rank and gives you an SEO score on a scale from one to ten.
For the best blog SEO results make sure to follow these steps:
- Keep your title short and make sure to include your main keyword in it.
- Properly mark your headings and subheadings and add a table of contents. This is good not only for your readers to navigate your article but also for the search engine crawlers to better understand how your content is structured.
- Optimize the images you add to your article by using descriptive filenames, add the alt text and make sure to compress them.
- Make sure your URL that doesn’t go out out of date or, in other words, avoid using dates and years in your URLs.“/2021-best-marketing-strategies” will stop looking appealing toyour visitors in the years to come even if your content is still good; it will just look old and outdated.
- Put some extra effort into writing a good meta description. Besides the title, this is what people will read to decide if they want to click on your article or not , so make sure it is compelling.
- Add internal links to keep your readers engaged and to offer them an easy way to further navigate your blog or website. These links also help web crawlers understand what the page is about and increase your page authority.