- 1. Choose the Right Platform for your Website
- 2. Be Present on Social Media
- 3. Build an Email List
- 4. Plan a Marketing Strategy
- 5. Focus on your Target Audience
- 6. Boost your Customer Service
- 7. Conduct Competitive Research
- 8. Invest in Promotional Activities
- 9. Invest in Advertising
- 10. Measure your Business Performance
If you’re constantly asking yourself how to grow your online business, we’ve got some goodies for you that you might enjoy.
Running an online business, in a world where everybody can achieve the same feat with some research and a powerful team, is not a piece of cake.
However, it’s okay to have competition - you can analyze the good and the bad in order to make better decisions and become an influential leader.
Unfortunately, there isn’t a single trick that will help you grow your business quickly. You’ll have to sweat a little bit to make it worth it.
There are a lot of marketing strategies and approaches designed to help you boost your online presence - you’ll have to try them out to see which one suits you best.
Stay with us until the end of the article to discover the most useful online business tips for beginner, and even the most experienced, businesspeople.
When running an online business, you should first find the best website builder that meets all your needs.
The right platform will help you quickly create a user-friendly website that will provide a great customer experience.
Make sure you focus on user experience and ensure mobile-friendly design - 80% of the most popular websites are mobile-friendly. (Review42)
In addition to online business growth, a contact form or live chat is a must - your customers will want to contact you for more information or to help them solve a problem.
Providing users with a form to contact you will also help you build an email list for advertising your products and business - we’ll talk more about this later, so stay tuned!
Read this out: people trust people! And there is no better way to build a trustworthy business than by adding testimonials to your website.
Customer testimonials provide social proof based on the idea that users are influenced by the actions of others and therefore try to imitate their behavior in specific situations.
Have you ever wondered "How can I boost my online business?" If you did, don't worry! You are not the only one.
Social media platforms are one of the best marketing channels, because they are so effective and you don't have to spend money to post there - only if you are looking for advertising.
You can add daily posts with meaningful information or site content, links to your site, answer people's questions, help them solve problems, interact with your audience, and so on.
There are so many useful platforms: Twitter, Facebook, Instagram, LinkedIn, TikTok, Pinterest, and so forth. You can also create groups on various topics that your business covers and post relevant information.
When you post on your social channels, make sure you have quality content too - people might unfollow you if they don't find you interesting.
Some of your website visitors will return, and others will not. If you want to ensure that all your visitors will browse your website again, collect their email addresses.
Whether you’re posting a contact form, offering a freebie in exchange for valuable content, discounts, or a free trial of a product, collect visitor information, and ultimately build your email list.
Email marketing is a good approach to promoting your business and products, asking for feedback, sending new content, and ultimately driving user interaction across all of your online channels.
People check their emails every day, so it’s a good way to keep in touch with them - though always ensure that you have data privacy at the heart of your strategy.
People search for everything on Google and, if you invest in SEO to rank for certain keywords, then you might end up diverting a large quantity of people to your website.
SEO is a mix of optimizing content for both search engines and users - combining both onsite and offsite elements.
As Bill Gates said back in 1996 “content is king”!
Content marketing is a part of the inbound marketing strategy and aims to increase website traffic by providing users with quality content that is useful to them.
Try to create something different than what is already in the market and grab the attention of users!
Speaking of content, you can also focus on video marketing.
By 2022, there will be nearly one million videos streaming online every second, accounting for 82% of all traffic (Social Media Week).
So, yes, it’s a good way to promote your business or products through video marketing.
Moreover, you can start your own podcast on topics related to your niche. These days, people tend to play a podcast while cleaning, cooking, running, and so forth. So, it’s prime real estate.
Another important marketing strategy you can use is affiliate marketing. This strategy refers to the process of promoting a product or service owned by another company on your website and asking for a commission.
Whether you pay that commission or post an article from a third-party company on your website to earn that commission, it’s still a win!
Targeting everyone sounds like a dream come true. Unfortunately, it’s not possible.
Let’s say your business sells a solution for website analytics. You can’t target people that don’t own a website that needs to track its performance, right?!
With this, you have chosen a specific audience, but you can further segment your audience. All you have to do is research your customers and find out their interests, goals, needs, pain points, and so forth.
Usually, online business owners try to find their target audience by using a web analytics tool. Others focus their research on online resources and social media platforms.
Your community should be built around your brand.
Another benefit of having a target audience relates to the investment of money in ads.
Instead of paying for ads that cover everyone, you can set them to appear only to a specific audience. This is how you save a lot of money and become filthy rich!
89% of consumers are more inclined to buy something else from you after having experienced a good customer service (Salesforce).
As you probably already know, people experience problems or difficulties after making a purchase, so they’ll need your help.
Whether you add a contact form, live chat, or provide any other option for them to get in touch with you, be there for your customers!
Try to be friendly and help them even with the small things.
They will highly appreciate and recommend you to their family, friends, colleagues, and so forth. Word-of-mouth is really a big deal!
Admit it or not, competitors are out there - and you must keep an eye on them!
Competitive research is about identifying your competitors, in order to analyze their strengths and weaknesses - in terms of business, products, and services.
How can this information be helpful?
Well, having this information will give you the chance to do better than them. You can improve your products and services, your marketing efforts, and your understanding of your market.
You can spot trends you’ve missed, and create a strategic plan around your findings. Don’t steal from your competition. Try to be better than them!
Investing in promotional deals is a good way to grow your online business quickly.
By offering product discounts, promotional offers, end-of-season sales, freebies, and other incentives, you’ll boost sales.
We all buy products because they’re on sale - they’re more appealing if they come with some discounts.
This action will give you several benefits:
- You’ll attract new customers
- Build customer loyalty
- Boost sales
- Increase site traffic
You don’t have to keep these promotions all the time or give them to everyone.
As mentioned before, you can add these incentives at the end of the season, or offer some of them to your loyal customers. It’s up to you!
Online advertising has become a part of every successful business.
Whether you like it or not, if you want to succeed, you’ll need to invest in Google Adwords, Facebook Ads, LinkedIn Ads, and/or Instagram Ads.
Luckily, some of them allow you to add target keywords, audience, and pricing information to create personalized ads.
You can also choose to invest in offline advertising, such as billboards, flyers, stickers, pamphlets, and so forth. Unfortunately, many companies no longer use these methods, because they are not as effective - or at least not as measurable.
You may be spending money and time designing offline advertising campaigns that don't actually bring revenue to your business.
If you love data, this section is for you!
They say you can’t improve what you don’t measure - and you need to improve your website to meet customers' needs. With the right web analytics tool, you’ll definitely reach the sky!
You can see what content is driving engagement, what's missing, bugs and errors, why people are leaving your site, collect feedback to improve your products, and more!
When choosing your website analytics platform, make sure it includes website statistics, visitor behavior analytics, and visitor communication. These three categories will help you to achieve all the insight you need in order to grow your online business.
How to Grow Your Network Marketing Business Online
If you want to grow your network marketing business online, make sure you create high-quality content, invest time in social media, create an actionable plan, and set goals in order to stick to them.
How to Expand Your Business Online
To expand your online business you need to market your business and consider all strategies that are a good fit for your company, get a website analytics tool to track your website performance and KPIs, research your competitors, and create a trustworthy brand.
How to Improve Your Online Business
To improve your online business you need to understand your target market, use website analytics to gain insights and make improvements, implement marketing efforts, focus on customer experience, and provide customer support.
How Can I Flourish My Business Online?
If you want to flourish your business online, you should focus on marketing strategies, establish partnership, develop a unique brand, keep an eye on your competitors, and pay attention to customer pains and gains.
What Are the 3 Ways to Grow a Business?
The 3 ways to grow a business is to attract new customers, increase customer’s frequency of purchase, and improve average transaction value.
How Can I Make My Small Business Successful?
If you want to make your small business successful, you should have a strong customer focus.
How to Grow Your Online Business - No More Wondering!
Investing in these methods will definitely help you see results!
You can either choose some ideas that you think are the best fit for your business budget, or implement them all to test and see which are the most profitable approaches to grow your online business.
Reaching the end of the article, you should have a better understanding of what you should do next and which approach is most suitable for your business.
Feel free to share this piece of content with your entrepreneur friends who own an online business and need some tips and tricks on online business growth strategies.