Visitor Analytics

Tools you should be using if you have a small business and a website

August 12, 2019

12. August 2019

Do you have a business, a (small) hard-working team and a website?

There are plenty of tasks and responsibilities and micro-management is not easy.

In this article, we will present you with a few business tools that will make your work life easier and more productive in no time!

Make your team communication fast and easy with Slack

Say goodbye to your endless mail threads, messy inbox or missed notifications on WhatsApp or the team’s Facebook group!

No matter if you have a team of 4-5 people or 40-50 people, Slack is a great tool to communicate with everyone in a very organized way.

You can set up a channel for each important vertical of your business (be it departments, such as #marketing, #sales or #website or more specific topics like #products #services, #feedback, #meetings or #jokes). And you can also chat with each person in private whenever you want. Having a channel for every type of team, project, client, or whatever else is relevant to your organization and your team members in the right channels is very efficient and there are lower chances to derail from a topic like this. Of course, you can also send (using a drag-and-drop) files, PDFs, photos, videos, snippets directly in the chat.

There are also some great integrations to ease your work, just check the Apps area in Slack and you will fall in love with it!

Organize anything with anyone with Trello

You have this amazing team and you started to communicate using a more organized tool other than a Facebook group or WhatsApp (such as Slack?) and now you need to start working on specific tasks?

Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible, and rewarding way.

Basically, you can create a card with a task, and drag it from the To-do list to In progress and Done. Each card can have colors, comments, attachments, due dates, tags and you can assign them to people in the team. You can even create a board in the same way as mentioned about Slack: per department or important topics within your team – whatever works for you, as long as you have all the information at a glance and the status of the tasks. So, everyone can easily see what they have to work on and what is the progress of everything.

Think, plan, create all your visuals and digital products with Moqups

If you want to work on a website, app or some interface, Moqups is a great tool to shape your ideas and make sure that your concept is approved before developing or actually working on the details.

By using Moqups you can easily create wireframes, mockups, diagrams, and prototypes. It has a library of visuals, fonts, objects, icons and stencils that you can just drag-and-drop to create your idea. And collaborate on them with the others in real-time too!

Attract customers with amazing animated videos from Offeo

Creating stunning animated videos has never been easier with a drag and drop video editor from Offeo.

Simply select from thousands of pre-made templates, add in a few lines of texts and images, and watch as the video gets rendered in real time. We all know that in the age of social media, our potential customers attention span has gotten a lot shorter. That's where we really have to think about incorporating thumb stopping videos into our different social assets.

Get all your social media posts approved and scheduled with Planable

If you work with an agency or a freelancer: you may want to double-check all the posts before going live. Showcasing everything in spreadsheets and presentations is very time-consuming usually.

Planable helps you preview Linkedin, Facebook, Twitter, and Instagram posts exactly as they will appear when published and you can also schedule them (once commented and approved) directly on your business accounts!

Use stunning photos from Unsplash or Pixabay

If an image or photo is on Google, that does not mean that it is free (as you may know). So, how to populate your site and social media with images and great photos if you do not own them?

Use Unsplash or Pixabay to download free high-quality photos and use them for your designs, site and so on!

Track your website traffic with Visitor Analytics

Well, of course, you need to track your site data and your campaigns!

Visitor Analytics helps you track your website visitors' actions on the site and see all your important metrics at a glance! But if you are not sure, here are a few posts that may help you decide!

Use live chat tools to engage with your visitors: Intercom, Drift

They say that a website with no live chat is like a store with no sales assistant! Use a chat service such as Drift or Intercom on your site and engage with your visitors: help them find what they need, answer their questions, guide them and turn them into happy customers.

Keep your customers updated and grow your sales with MailChimp

If you have a pool of customers who want to hear from you when you launch a promo, or a new product or service – MailChimp is the right tool for you!

You can use it to promote your business across email, social, landing pages, postcards, and more — all from a single platform. Just make sure you send e-mails only the ones who signed up for it (e.g. set a newsletter widget on your site in which you mention the type of mails and their frequency).

These are just a few tools to use if you have a small business and a website, but feel free to check out their alternatives and any other tool that may automate some of your work or make it more efficient and less frustrating!

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