As you might know by now: SEO is a lengthy process, PPC is expensive, creating unique blog content is time-consuming, and social media has some problems when it comes to security breaches, organic reach and so on. So, among all the mentioned steps, the referral traffic strikes in!
Referring definition could be summarised with the following affirmations:
- To direct the attention of.
- To submit to (another person or group) for consideration; to send or direct elsewhere.
- To assign to, as a class, a cause, source, a motive, reason, or ground of explanation.
When it comes to website statistics and referring websites, we define it within Visitor Analytics as Domains that redirected traffic (visitors) to your website. Once you click the referrer link, you will also see where the visitors landed.
Referral traffic is important for your website because it sends possible buyers to your website from other sites that might have the same target group and people trust their recommendations already. Therefore, by checking the list of referrals you can better identify the interests of the customers coming from those sites and what they are usually reading, optimize your content for them and convert those visitors into customers!
Getting customers is not the only advantage. You will also rank better in search engines and it will help your SEO strategy (the lengthy one, that we mentioned before) because people interact with trusted websites that link to you and, in turn, this makes search engines trust your content, as well.