When you switch all your website content from a URL to another one - say, visitor-analytics.io/blog to blog.visitor-analytics.io, you will want to let everyone know about your new address and redirect them properly.
And by everyone, we mean browser, search engines, and visitors.
Bing and Google recommend using a 301 redirect to permanently change the URL of a page as it is shown in search engine results to another URL. This will allow you to send the search engine crawlers and website to the new URL instead of the one they originally requested.
In simple terms, this works a lot like a dialog. When someone is searching for your old address, your 301 redirects will say: “This page was permanently moved. Here’s the new address. Come visit”.
To which the search engines and the browser will respond with: “Awesome! Let me redirect the visitor to the right location!”
Therefore, a 301 redirect will help you redirect visitors to the right location without the effort of typing the new link, maintain the search ranking when you change the URLs and the domain authority.
What is a 301 redirect?
A 301 redirect is the HTTP response status code used for permanent URL redirection in order to forward the traffic from the old URLs to the new ones. This helps search engines rank all of the addresses based on the domain authority and direct traffic to the right address without any effort from the visitors.
Why should you use a 301 redirect?
Using a 301 redirect helps you maximize domain authority by associating common conventions with the same URL and to keep your search engine ranking when you create a new website.
Here are a few examples to use a 301 redirect:
- Redirect an old page to a new page
- Redirect an old domain to a new domain
- Redirect entire domain from HTTP to HTTPS
- Rename your website with a different URL
- Redirect from www to non-www sites
- multiple domains to the same URL