Backlinks represent the links from third-party domains that point to your domain and pages.
What is a backlink?
A "backlink" stands for any link to your site placed on an external website. It could be easily defined as the opposite of a outbound link, as it is created when another website links to your pages. The backlink is often named inbound link or external backlink as well.
The number of backlinks or referring domains contribute to the web site's Rank and relevance. The higher the number of backlinks, the better!
A website can have multiple backlinks from the same referrer site, as long as the linked content is relevant and useful for the reader. However, ideally, backlinks from multiple referring sites are the best for the website ranking, as they work as a vote of trust for the content on the linked Page. The more outside sources trust you; the more loved you are by the ranking algorithms!
Why is backlinking important?
As mentioned above, the backlinks represent an incoming link to a page. Besides the traffic that comes to you from that specific source, it also works as a vote of confidence towards your business or content.
A backlinking strategy helps you to
- Improve Organic Ranking
- Index the site fast
- Get a high number of visitors through Referral Traffic
Being trusted by multiple sites makes the search engines rank you higher for the relevant content. However, to get the right backlinks, here are a few types of backlinks to keep in mind:
- Link juice - refers to all the website links referring to your pages. The link itself passes power, trustworthiness and Page Rank. Therefore it improves the DA (Domain authority) and the site ranking in search engines.
- Do-follow links vs. no-follow links. To get Link Juice from your referrer links, you need to be linked with a do-follow tag (which is actually the default option). As a typical website visitor, there is no difference between do-follow and no-follow links. However, for search engines, do-follow means that you link a site that you vouch for, while a no-follow tag, will not contribute anything. No-follow is mainly used by website owners when they link to a site that they do not trust 100%, or it is an unreliable site.
- Linking Root Domains: While the number of backlinks is counted by the times you are referred; the linking root domains refer to the number of backlinks to your site from a single/unique domain. Basically, if a website links to you multiple times, you will have one linked root domain and multiple backlinks.
- Internal vs. External Links: Internal links refer to a link from a page to another one of your website. It is also known as internal linking; While external links refer to backlinks offered by other websites.
- Anchor Text: The text phrase or word used for the hyperlink is highly vital to rank well for particular keywords.
- Low-Quality Links: represent the links to your site referred by spam sites.