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Campaign Traffic Charts

TL;DR

The UTM Campaigns' traffic charts (also named URL Campaigns) display the peaking traffic driven by your campaigns to your built URLs per hour, weekdays, and months, and it can be used to optimize their performance.

What metrics are displayed within the UTM Campaigns' Traffic Charts?

The UTM Campaigns' Traffic Charts refer to a set of charts showing a clustered version of data about your UTMs and a comparison between organic traffic and the traffic driven by (and to) your UTM links.
The following metrics are displayed in the Campaigns' Traffic Charts within the Visitor Analytics dashboard:

  • Organic traffic vs. URL Campaigns by weekdays
    It helps you compare the number of visitors reaching your website organically versus the ones coming from your URL Campaigns by weekdays
  • Number of Visitors per Source by weekdays
    See the number of visitors coming to your website based on your URL Campaigns' Sources (UTM_source) by weekdays
  • Campaigns' Performance by weekdays 

See the number of visitors coming to your website based on your URL Campaigns' Names (UTM_campaign) by weekdays

  • Organic traffic vs. URL Campaigns by month
    Compare the number of visitors coming to your website organically versus the ones coming from your URL Campaigns by month
  • The number of Visitors per Source by month
    See the number of visitors coming to your website based on your URL Campaigns' Sources (UTM_source) by month
  • Campaigns' Performance by month
    See the number of visitors coming to your website based on your URL Campaigns' Names (UTM_campaign) by month

Why should you analyze the Traffic Charts?

You can see all your campaigns' insights at a glance, so you can easily measure your campaigns with no extra efforts!
Tracking and analyzing these metrics help you to:

  • Schedule the best hours, days, and months to publish new ads, paid partnership content or social media campaign posts 
  • Optimize your strategy based on the Sources' performance
  • Optimize your budget and campaigns based on the Campaigns' performance (if you run multiple campaigns at once)
  • See the difference between your organic performance and campaigns' efforts