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Cost Per Thousand (CPT)

About Cost per Thousand

Cost per Thousand (CPT), also known as Cost Per Mille, is a pricing model that charges advertisers a fixed price for every 1000 views/impressions, regardless of the fact that the ad was clicked on or not. For more information about CPT, such as formula and when it is used, please check out our Cost Per Mille article in the Glossary.