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Internal Link

TL;DR

An internal link is a reference from a page to another within the same website, and it a highly recommended tactic for better usability and SEO.

What is an internal link?

Internal links refer to the hyperlinks added to words, images, or files in order to jump from an internal page to another one on the same website.
The internal links are added on the page based on their relevance in the content, and these are usually implemented via page navigation, similar articles, buttons, text hyperlinks, etc.  

What are the benefits of internal links? 

There are multiple benefits for a website to add internal links across the pages, in terms of usability, stickiness, and search engine optimization. Amongst the most significant benefits we can safely mention the following:

  • web-crawlers access a large number of pages on the web through internal links and external links. Having pages with relevant internal links helps the crawlers discover all the pages of a website and to pass them through a filter in order to get indexed in search engine result pages.
  • It helps visitors and customers get a deeper understanding of specific topics by reading further content at the right moment.
  • Pass the link juice (or equity) of the site's homepage or well-ranked page to specific subpages. This refers to the trust acquired from external links passed to internal links, as well. 
  • It is a straightforward process! Adding internal links can be quickly done through design (add hyperlinks on icons or photos) or text (add the links on the right keywords or phrases), based on what the website finds more relevant for the customers or appropriate in terms of resources. 
  • It is a safe process! Internal links are secure and reliable, unlike some external links.