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Traffic Rank

TL;DR

Traffic Rank is a ranking of a website comparative with all of the other websites across the internet in regards to the amount of organic traffic.

About Traffic Rank

Traffic Rank is a measure of website popularity. It reveals how a website is doing relative with other websites, which makes a competitive analysis. Namely, this tool gives an overview of where pages are ranking in the search engine result pages and how to improve their positioning.

Alexa Rank is one of the most popular traffic ranks. Alexa algorithm is a simple one and it involves reach and page views. Reach represents the number of people who interact with a website. As the name suggests, page view refers to the number of times users view a page in a day. Webmasters use this tool to see how their site stacks up against their competitors or some of the largest sites on the internet. 

How to increase Traffic Rank?

Unfortunately, improving site traffic isn’t so easy. It requires time, effort, and commitment. Anyway, there is a multitude of free ways to generate the right traffic and to target the right people.

While driving traffic to the site is not a guarantee, there are still plenty of techniques that can be tried to encourage visitors to check the website.

One of them is to create more content because the content can bring more people to the site. Also, it’s important that the content wrote and published on the website varies. Another solution is to optimize outdated content and to promote it as new content.

Personalization of email campaigns can increase Traffic Rank, too. If the content is personalized, each recipient feels like the message is written directly for them. Also, if it’s used their name and it’s included “you” language the results could be even better.

Additionally, engaging in conversation with the audience can be an impactful contributor to boosting website traffic.

Last but not least, distributing interactive content that allows consumers to engage with can be a good way to improve the traffic rank.