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All available Visitor Analytics documents can be found here. Use the search (coming soon) to find your preferred ones.

Online Marketing Course

Website Analytics
You need to continuously be aware of how your site is performing and how users are interacting with it. And you need to adapt to what you find out. For all of this, you need website & user analytics.
Behavioral Analytics
In order to understand your website's performance, you should also be looking at user behavior insights. Features such as session recordings, heatmaps & conversion funnels give you a more comprehensive overview.
Introduction to SEO
There are several strategies that can bring in traffic for your website, SEO is the one possibility that is likely to get you the most benefits long-term. Get your website ready to be crawled and understood by search engines.
Technical SEO
Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.
Content writing
How you plan your content and whether you provide information that is more useful, more comprehensive than what is available on other websites can make a big difference in terms of rankings.
Online Authority & User Interactions
In theory, you can create a website today and rank at number one tomorrow, but obviously, this is not how things work. The ranking algorithm is way more complex than that.