About Wordpress and the Visitor Analytics Wordpress Plugin
WordPress is one of the most widely used CMSs (Content Management System) on the web. Initially it was meant for blogging, but it has evolved into a website builder with basically no limits to the variety of designs and functionalities. Anyone can have a Wordpress site today, regardless of the purpose that the site might have. It works equally well for portfolio websites, blogs, news sites or e-commerce.
WordPress is designed to simplify things, when it comes to developing a website, even if the process involves some basic technical knowledge. Once you have a website running, there is a large number of Wordpress plugins and templates, all at your fingertips, as if they are connected to your imagination. They can be easily installed to help you acquire a fully-featured website.
If a website owner wants to successfully manage his/her website, one of the first things they have to learn is how to check their Wordpress traffic. There is no built-in Wordpress analytics at the moment, which means that users can choose from several plugins, with different features, to help them achieve this task.
Visitor Analytics is one of these plugins, fully integrated with Wordpress. It can be easily added from the Plugins section. Once you have it installed, you will be able to see the following Wordpress site stats:
- visited pages
- approximate geolocation of users (it is approximate for privacy purposes)
- operating systems used by visitors
- browsers used
- device types used (mobile, desktop, tablet)
- type of visitor (new, returning or converted)
- visiting time
- the exact path of the user on the Wordpress website
- page views
- unique visitors
- NEW - visitor recordings and session replays (integrating this feature in a Wordpress analytics tool is something you will rarely find in other plugins)
- UTM campaigns to better track your conversions
How to add analytics to Wordpress
Installing Visitor Analytics on your Wordpress site is a fairly easy process. With other tools, the process involves copying a tracking script into the <head> section of the website, in order to register user visits. You may not have access to that section or may not know how to use it. However, if you install the Visitor Analytics plugin from the Wordpress dashboard, this step is no longer necessary, as the script will be added automatically.
Support for install and management of the plugin
Should you face any trouble during the install, you can look for support on the dedicated support page on Wordpress. There, you will see how to manage your app and how to troubleshoot it. If your question hasn't been answered yet, you can start your own support topic. In addition, there is in-app support, through a chat instrument.
For all the detailed steps on how to easily install Visitor Analytics on any Wordpress website, as well as anything else there is to know about integration with this 3rd platform, please see the Installation Guide for Wordpress Pages linked below. You will also find a video showing this entire simple process.