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Dashboard

All you need to know at a glance

In the dashboard, you are presented with a quick overview of all the most important data from your website. There will soon be a version that will enable you to drag and drop the tiles and arrange them as you wish. 

Right above the tiles, you can see a date-picker. This enables you to select a certain time period, or specific day, for which you want the dashboard's data to correspond to. It's important to utilize these constraints to select periods during which you ran campaigns or conducted other actions, so as to better analyze the impact of such activities.

You also have the possibility to set the dashboard's data to auto-reload every few seconds/minutes depending on your needs.

  1. For each tile, you have the option "View All" - this redirects you to a specific module. Why not give it a try? You will arrive at a view that presents you with even more data related to the relevant tile.
  2. Almost all tiles contain options to hover information. Just let your cursor run over various elements and discover how much data is actually packed into a tile.
  3. Almost all tiles have a little "i-icon" in the upper right corner, giving you yet more information about what it represents. Just move your cursor there and you will see more information.

All Dashboard Tiles in Detail

Quick note: Do not forget to read the general hints about the dashboard tiles!

Important Hints:

  • Make sure the desired time period is selected, so that the data matches what you want to see.
    Date-picker
  • For a better perspective on the data displayed in the chart, you can select/deselect certain KPIs simply by clicking on each of them above the graph. Enable just the ones that you are interested in or maintain them all to get a more complete overview.
    KPI Selector
  • Each metric also has a percentage beneath it, which represents a comparation with the previous equivalent period. They can be:
    Green colored; meaning that the data represented has improved in comparison to the previous period.
    Red colored; meaning that the data represented has worsened in comparison to the previous period.
    This colors enable you to see at a glimpse whether your website is on a good track or not – if all or most of your tiles are green, things look good. If all or most of them are red, you should take some measures to investigate why. 
  • Right between the KPIs selector and the actual graph, there is an option that can be enabled to "Compare Data to Previous Period" (if exists). This enables you to get a better view of current data vs. the previous equivalent period. A less intense line of the same color will be displayed in the same graph for each selected KPI.
    Show Previous Data
  • In the same place, you are also able to group the data by Days, Weeks, Months or Year intervals.
    Show Data By Selector
  • The data is presented to you in form of a line for each KPI in the graph. In order to increase clarity, only a few labels are shown right from the start. You can select/deselect them as you please. Don't forget to hover over each dot in the line chart for more details to emerge.

 

Overall Page Visits

Definition: The overall number of visits registered on your website pages during the selected time period. Every time a visitor reloads a page or visits a new page on your website, this counts as a page view/visit. A visitor can generate multiple page visits during a session - this is why the number of page visits is usually higher than the number of visitors. This is one of the most important metrics to track, as it can define the popularity of a website, the cost of paid partnerships and ads, and it can also be proof of growth and trust.

Overall Sessions

Definition: A session represents a set of interactions that a single visitor undertakes on a website during a particular period of time (Visitor Analytics defines the length of a session as 3 hours). A session can include visited pages, triggered events, or e-commerce transactions made by a visitor within a specific time range. Sessions does not differentiate between new and returning visitors.

New Visitors

Definition: The number of unique visitors who have visited your website in the selected time range for the first time. A visitor can only be counted once as being new/unique. 

Returning Visitors

Definition: The number of visitors that return to your site, after having already been tracked at least once previously visiting your website (during a session prior the currently selected time range). If a visitor visits your website twice in the selected time range, they will be counted once as a new visitor and once as a returning visitor.

Converting Visitors

Definition: The number of visitors that have reached at least one of your website's defined conversion pages during their session on your site.

 

This tile displays the six most popular pages within your website and the number of page views on those 6 pages. So, these listed pages received the most attention during the selected time period. This overview enables you to see which content is interesting your user base the most. Take your learnings and focus on what your visitors are looking for.

Definition:The amount of page visits that were tracked by your visitors during the selected time period (including reloads).

Every row shows one popular page of your website and the related information:

  1. The title and the URL of the page
  2. How many visits were identified for that page
  3. A pie chart indicating how much of your overall website's traffic was received by this page (during in the selected time period)

Important notes:

  • This represents only the six most visited pages. If you want to see all the pages your visitors have visited, click on the "View all Page visits" button in the lower part of the tile - this will lead you to the full list of your website's pages and their related number of views.
  • The percentages of all pie-charts shown within the tile do not necessarily have to sum up to 100%, as there might be other pages that your visitors visited that are not included in this top six list. Click on "View all Page visits" to get to a full view of your traffic.
  • Everything about the corresponding functionality of this module and much more can be found here.

This tile shows you your website's bounce rate in % during the selected time range. 

Definition: The percentage of your visitors who navigate away from the site after viewing only one page, no matter the duration or the method they took to leave.

The data can be grouped by days, weeks, months, or years within this graph. Hovering the dots along the line can also reveal important details.

Important hints:

  • An increasing bounce rate is a sign that visitors are not captivated by your content or what you offer. Decreasing bounce rates imply that visitors like what they see on the first page and continue browsing through your website.
  • Note that if a visitor reloads that one single page he/she visits, it will be considered a multi-page visit, so not counted as a bounce.
  • This is the only exception where a decrease in percentage is a good sign, hence green colored. In all other cases negative percentages in comparison mode will appear red. 
  • This metric might not be very accurate for one-page websites.

This tile gives you an absolute number of converted visits that were counted by the system, based on your self-defined conversion rules (during the selected time range).

Definition:A conversion page is one of your website's pages that you defined as such in the corresponding module. Any page for which you consider the visit as important to your website's success can be added to this group. Each visit to one of these pages will automatically be counted as a converting visit. Examples of conversion pages might imclude a "successful payment" page, a "thank you for your purchase/message" page, or a "submitted form". In the vast majority of cases, the number of conversions dictates the success of a business.

You could say that converting a pure visitor on your website to an actual purchaser of your goods/services (by completing the checkout), would be a good example of a conversion. However, a conversion is always subjective and needs to be defined individually. You could also see a visit as a conversion, if they visit a certain page of your website (i.e. reading a certain blog post). 

Important hints:

  • This specific tile on your dashboard will only show you numbers if you have set up "Conversion Pages" in your settings. Once done, the tile will show you the amount of visits those defined "conversion pages" have received during the selected time range.
  • Everything about the corresponding functionality of this module and much more can be found here.

This tile will show you the top six countries from where your website's visitors are coming from. 

Definition:Website visitors are people who view one or more pages of your website. Those visitors can be separated and displayed by web analytics tools depending on many factors, one of them being location. The location of the visitors is crucial for providing relevant content and services.

Every row shows one country your visitors were located when visiting your website, reflecting the following information:

  1. The name of the country
  2. How many sessions were tracked from each country
  3. A pie chart indicating how much % of your overall website's traffic was received from each location

Important notes:

  • This represents only the top six countries by number of sessions. If you want to see all the countries your visitors are coming from, click on the button "View All Countries & Cities" in the lower part of the tile - this will lead you to a complete list of your visitor's origins (city-based even).
  • The percentages of all pie-charts within the tile do not necessarily have to sum up to 100%, as there might be other countries that your visitors are located in that are not included in the top six. Click on "View all Countries and Cities" to get to a full view of your traffic.
  • Everything about the corresponding functionality of this module and much more can be found here.

On this map, you will see colored countries if you have visitors currently on your website.

Definition: The tile shows the number of visitors that accessed your website within the last five minutes or are currently visiting it in real time.

If you hover over a country, you will receive more information about the visitor(s) that are currently navigating your website, such as the device, the operating system (OS), and the browser. You are also able to see how many of your website's pages each live visitor has visited already and, by clicking on the number of visited pages, can reveal a detailed history of this specific visitor.

Important notes:

  • This map is independent of the time range selector in the header. It displays the live visitors in real time or the ones that visited within the past five minutes. You can also manually reload the page for an even more accurate insight.
  • You can also zoom in/out the map by simply using your mouse scroll wheel while hovering it or using the pinch zoom of your touchpad/screen.
  • Selecting the "View Traffic Map" button in the lower part of the tile will get you to a world map where you can see all the visitors in the selected time range, based on their geolocation.

This tile provides you with a list of your six most recent visitors on your website.

Definition: Website visitors (or visitors for short) are people who viewed at least one pages of your website. A visitor can be categorized as new, returning, or converted.

Each line represents a visitor's session and contains the following information:

  1. Visitor's status and the time of the last visit in that session
    1. New visitor: this visitor has not visited your website before
    2. Returning visitor: this visitor has visited your website before
    3. Converting visitor: this visitor has visited a website's page you defined as conversion page while browsing your site. Could be either a new or returning visitor.
  2. Country of origin (indicated by the flag and the country name) and also the city/area (if applicable)
  3. The IP-address of each visitor and the company name (if the IP address is a public one)
  4. Device used: desktop, mobile, or tablet
  5. Operating system: Windows, macOS, Linux, Android, etc.
  6. Browser used: Chrome, Safari, Firefox, Edge, Opera, etc.
  7. The number of visited pages within that session
  8. A video recording of the session, if exists (represented by a video camera icon)

Important notes:

  • This list is independent of the time range selector in the header. It will always display the six latest visitors to your website.
  • Hovering the number of visited pages of the session will reveal a list with more details about those pages.
  • Clicking on the number of visited pages, you will be forwarded to a detailed history of this specific visitor listing all his/her visits from the very beginning.
  • Some of the visitor's details, such as the IP address and/or the visited pages history, might be hidden - depending on your selected Privacy Mode within your settings.
  • Selecting the "View All Visitors" button in the lower part of the tile will get you to a complete list of sessions completed by your visitors during the selected time range.
  • Everything about the corresponding functionality of this module and much more can be found here.

At this point, you will find a list of your top six pages on which your visitors first landed when they visited your website.

Definition: Landing pages are the pages that were first encountered by your visitors within their sessions on your website. So, the pages that they landed upon.

This helps you to understand where most of your website's visitors started to browse your site. If you see that most users land on pages of your website that are not important for your business and do not contain the content that you want to emphasize, you should take corresponding measures to guide your visitors to other pages.

Every line shows one page your users interacted with first and the related information:

  1. The title and the URL of the page
  2. How many sessions started on this page first
  3. A pie chart indicating how much % of your overall traffic started browsing your site on that page

Important notes:

  • The tile only shows the top six starting pages of your website. If you want to see all your website's landing pages, click on the button "View All Landing Pages" in the lower part of the tile.
  • The percentages of all pie charts do not necessarily have to sum up to 100%, as there might be other landing pages that are not listed in the most popular six. Click on "View All Landing Pages" to get to a full view of your traffic.
  • Everything about the corresponding functionality of this module and much more can be found here.

Within this tile, you can see the top six external websites that have referred traffic to your website during the selected period of time.

Definition: This means that visitors were directely forwarded from the listed third-party websites to your site.

This overview helps you to see which other websites support you in generating traffic and enables you to better understand your user base. Check why your visitors mostly came from a website (what content do they have, what call to actions, etc.) and take your learnings.

Every line shows one referrer and the following information:

  1. URL of referrer (and its favicon if the case)
  2. How many sessions were tracked coming from that referring site
  3. Pie chart indicating how much % of your overall referrer traffic was coming from this source during the selected time period

Important notes:

  • This represents only the top six referring sites. If you want to see all the third-party referrers to your website, click on the button "View All Referrers" in the lower part of the tile.
  • The percentages of all pie charts does not necessarily have to sum up to 100%, as there might be other external referring sites that are not listed in the most popular six. Click on "View All Referrers" to get to a full overview of your traffic.
  • Everything about the corresponding functionality of this module and much more can be found here.

This tile displays the six most popular pages (not landing pages) within your website. It shows the website's pages that received the highest number of sessions throughout the selected time period. Note that a session may include multiple views of the same page.

See more about the Top Visited Pages tile here, or everything about the corresponding functionality of this module and much more can be found here.

This tile gives you insight about the top six operating systems that were used by your website's visitors when visiting your site. 

Definition:An operating system is a system software that manages computer hardware, software resources, and provides common services for computer programs.

This figure helps you to see whether you should optimize your website for a certain OS, as most of your visitors use it (or find out why people with a certain OS are not visiting your website).

Every row shows one popular operating system your users' devices have and the related information:

  1. OS name: Windows, MacOS, Linux, Android, etc.
  2. How many sessions have been made using that OS
  3. A pie chart indicating how much % of your overall traffic used that specific OS

Important notes:

  • This represents only the top six most popular operating systems. If you want to see all of them, click on the button "View All Operating Systems" in the lower part of the tile.
  • The percentages of all pie charts do not necessarily have to sum up to 100%, as there might be other systems that are not listed in the most popular six. Click on "View All Operating Systems" to get to a full overview.
  • Everything about the corresponding functionality of this module and much more can be found here.

Within this tile, you are being presented the top six web browsers that were used by your visitors when visiting your site during the selected time period.

Definition:A web browser is a software application for accessing information on the World Wide Web. When a user opens a particular website, the web browser retrieves the necessary content from a web server then displays the resulting web page on the user's device.

This figure helps you to see whether you should optimize your website for a certain web browser, as most of your visitors use it (or find out why visitors using a certain browser type are not visiting your page).

Every row shows one popular broswer your users' devices used to access your website and the related information:

  1. Browser name and icon: Chrome, Safari, Firefox, Edge, Opera, etc.
  2. How many sessions have been made using that browser
  3. A pie chart indicating how much % of your overall traffic used that particular browser

Important notes:

  • The tile only represents the top six most popular browsers used for visiting your website. If you want to see all of them, click on the button "View All Browsers" in the lower part of the tile.
  • The percentages of all pie charts do not necessarily have to sum up to 100%, as there might be other browsers that are not listed in the most popular six. Click on "View All Browsers" to get to a full view.
  • Everything about the corresponding functionality of this module and much more can be found here.

Within this tile, you see the top six display resolutions of the devices that were used by your visitors when visiting your site during the selected period of time.

Definition:A display resolution indicates the number of distinct pixels in each dimension of a device's screen.

As you know, there are many different types of mobile phones, tablets, PCs, etc.. All of them might have different screen dimensions, hence different screen resolutions.

This data helps you to see whether you should optimize your website for certain screen resolutions, as most of your visitors use it. If you see that a lot of users use a screen resolution that your website is not optimized for, you should change that.

Every row shows one popular screen resolution your users' devices have and the related information:

  1. Resolution values (width x height) expressed in pixels
  2. How many sessions were tracked using devices with that screen resolution
  3. A pie chart indicating how much % of your overall traffic used devices with that particular screen resolution

Important notes:

  • The tile only shows the top six most popular display resolutions your visitors' devices used to visit your website. If you want to see all of them, click on the button "View All Display Resolutions" in the lower part of the tile.
  • The percentages of all pie charts do not necessarily have to sum up to 100%, as there might be other displays that are not listed in the most popular six. Click on "View All Display Resolutions" to get to a full overview.
  • Everything about the corresponding functionality of this module and much more can be found here.

This tile provides you with the top six device types that were used by your visitors when visiting your site during the selected time period.

Definition:A device is the hardware used by your visitors to access your website. Visitor Analytics differentiates between three devices: mobile phone, tablet, and PC/desktop.

This data helps you to see whether you should optimize your website for a certain device type, as most of your visitors use it. If you, for instance, observe that most of your visitors are using mobile phones to access your website and you have not optimized for mobile phones, then you should do so in order to improve the user experience/traffic on your page.

Every row shows a device your visitors have in use and the related information:

  1. Device type: Desktop / Tablet / Phone
  2. How many sessions have been tracked using that device
  3. A pie chart indicating how much % of your overall traffic used that particular device

Everything about the corresponding functionality of this module and much more can be found here.

This tile is briefly presenting you the current situation of your Session Recordings feature. You will be able to:

  • See the number of current session recordings recorded and how many recordings can be conducted within the limits of your current pricing plan.
  • Get an overview of how many unseen recordings there are overall. Clicking on the counter will redirect you to the full list of recordings, so you can watch the unseen ones.
  • Pause/resume the session recordings feature as a whole.
  • See the number of starred recordings overall (the ones that you considered important/interesting and marked with a star at some point).
  • See the average duration of all recordings.

Important note:

  • This tile acts completely independently from the selected date-range in the header.
  • The average duration of the recordings does not always reflect the actual average time spent on the website. This applies only for the sessions that have been recorded, so make sure that the recording settings are as desired before referring to the average duration of your sessions (e.g. if you have set them to only record sessions on specific pages, the average duration will reflect only those visited pages and not your entire website).
  • Hover over the recordings counter for a "recordings settings icon" and an "upgrade plan button" to show.
  • Everything about the corresponding functionality of this module and much more can be found here.

This tile briefly presents you with the most important KPIs related to your Event Tracking feature. You will be able to:

  • See the number of  currently tracked events and how many events are still within your pricing plan's limit.
  • Go to the actual module and check all events within a filterable table.
  • Pause/resume the event tracking feature as a whole. You will be presented with the options to disable/enable only the tracking of your manually added events, or the auto-identified ones, or both at the same time (note that this does not apply to Wix sites, on which only the auto tracking of events is possible).

Important notes:

  • This tile is totally independent of the selected date-range in the header.
  • The limit for the events included is on a monthly basis. Resetting your data will not reset the counter of the fired events. It will start tracking again next month, or from the moment an upgrade takes place and the limit is lifted.
  • Hover over the events counter for an "Upgrade Plan" button to emerge which gives you the opportunity to upgrade and get higher feature limits.
  • Everything about the corresponding functionality of this module and much more can be found here.

This tile briefly shows you the most important KPIs related to the Heatmaps Feature. You will be able to:

  • See the number of currently created heatmaps and how many can still be created within your current pricing plan limit.
  • Easily be forwarded to the actual module and check all your heatmaps.
  • Create a new heatmap, if there are any remaining slots.

Important note:

  • This tile is totally independent of the selected date-range in the header.
  • Hover over the heatmaps counter for an "Upgrade Plan" button to emerge which gives you the opportunity to upgrade and get higher feature limits.
  • Everything about the corresponding functionality of this module and much more can be found here.

This tile briefly presents you the most important KPIs relating to the Funnels feature. You will be able to:

  • See the number of currently created funnels and how many can still be created within your current pricing plan's limit.
  • Easily be forwarded to the actual module and check all your funnels.
  • Create a new funnel, if there are any remaining slots.
  • Check out the highest conversion rate of your active funnels and also the average conversion rate of all funnels (no matter their status)

Important note:

  • This tile is completely independent of the selected date-range in the header.
  • Hover over the funnels counter for an "Upgrade Plan" button to emerge which gives you the opportunity to upgrade and get higher feature limits.
  • Everything about the corresponding functionality of this module and much more can be found here.

This tile gives you a brief summary of the most important topics in relation to the Polls feature. You will be able to:

  • See the number of currently created polls and how many can still be created within your current pricing plan limit.
  • Easily be forwarded to the actual module and check all your polls.
  • Create a new poll, if there are any remaining slots.
  • Check out the average completion rate of your polls, the number of total initiations, and sum of responses to all your polls.

Important note:

  • This tile is totally independent from the selected date-range in the header and from the status of your Polls (no matter if they are paused or running).
  • Hover over the polls counter for an "Upgrade Plan" button to emerge which gives you the opportunity to upgrade and get higher limits.
  • Everything about the corresponding functionality of this module and much more can be found here.

This tile gives you a brief summary of the most important topics in relation to the Survey feature. You will be able to:

  • See the number of currently created surveys and how many can still be created within your current pricing plan limit.
  • Easily be forwarded to the actual module and check all your surveys.
  • Create a new survey, if there are any remaining slots.
  • Check out the average completion rate of your surveys, the number of total initiations, and sum of responses overall.

Important note:

  • This tile is totally independent from the selected date-range in the header and from the status of your Surveys (no matter if they are paused or running).
  • Hover over the surveys counter for an "Upgrade Plan" button to emerge which gives you the opportunity to upgrade and get higher limits.
  • Everything about the corresponding functionality of this module and much more can be found here.