See the Real Conversion of Your Website
The Conversion Funnels feature allows you to actually check how many sessions reached a certain page guided by a defined process, and also how many drop outs you had at any specific level. It is a very powerful tool, which makes it possible for you to easily check whether your visitors actually follow the paths you want them to follow, and actually reach the page you want them to reach.
Right above the tiles, you can see a date picker. This enables you to select a certain time period, or specific day, for which you want the Dashboard's data to correspond.
It is crucial to limit the presentation of data to specific dates or timeframes during which you executed potential campaigns or implemented other strategies. This will allow you to assess the effectiveness of these actions and use the insights gained for future planning.
Having a funnel set for a certain flow on your site, can be of great help to identify possible improvement possibilities on your website and much more. Please see the following example on what a funnel may look like:
Home -> Shop -> ProductX -> Cart -> Thank you
A -> B -> C -> D -> E
For every created funnel, sessions will be counted as converted, even if visitors navigate to other pages on your site between funnel levels. Even repeating the steps is allowed. The crucial factor is that a visitor must visit the funnel levels in the exact order during the session. As long as the funnel level order is respected, the session is counted as converted.
Hence, the following user journeys will be counted as converted for a funnel:
If a visitor skips one of the steps, the conversion will not happen:
In this case, the visitor will be counted as a dropout at level "B".
For help in creating your first funnel, more details can be found below at Creating a Funnel section.
Funnels are the best tool to retrace why visitors (potential customers) drop out of certain processes while navigating through your website.
With Conversion Funnels you can simply set up a path of websites in a certain order to construct a process you want your visitors to reach (e.g. buying a product: Homepage → Products page → Selection of product → Purchase item).
The Conversion Funnels sub-menu can be found under Visitor Behavior in the main navigation bar.
In order to set up a new funnel, you have to click on the button “Create Funnel” button in the upper right corner of the Conversion Funnels Overview. The steps are structured as follows:
For instance, you cannot have a page of www.website-one.com domain on level 1 and a page of a different domain www.website-two.com on level 2, unless the other domain has been whitelisted and it is tracked accordingly.
As soon as you have filled out all the information needed and added all the levels you wanted, you can either select “Create & Activate Funnel” directly or “Save as draft” and then activate it later.
After you have set up the funnel and data has been collected you will be ready to do some funnel analytics, by seeing how many of your visitors dropped out at each step. This will allow you to analyze why the visitors left the page and thus improve your UI in order to achieve higher conversion rates and increase the amount of visitors going through an intended process entirely and reaching goal completion.
Important Hints:
Every time you create a new funnel, a new row will appear in the conversion funnels overview table. Each row gives you the following basic information about the funnel:
Alternatively, you can switch the view by tapping the Menu Icon, then selecting "Card View" from the drop-down list. Instead of the default, which is the table view discussed in the Conversion Funnels Overview, you will now see the conversion funnels individually displayed on each card.
You'll discover fundamentally the same information here, but opting for this would be the best choice if you wish to concentrate on the metrics of each conversion funnel.
On the top portion of the card, you will find the funnel name, creation date, and the name of the creator. Below it, you'll find the funnel’s current status and levels. Hover over "Levels" to display the names of each funnel level and the associated URL.
You will also find the number of funnel sessions that have already been tracked for this funnel, the number of converted sessions, and the actual conversion rate.
At the bottom of each card, you’ll find the “View Funnel” button. When clicked, it will lead you to the detail view where you can see complete details, including the option to watch a video of the dropouts.
On the main table of the conversion funnels, you can use filters to understand the data at a granular level. There are two filters available:
You can also customize the number of entries shown per page and easily navigate through the data using pagination.
Once you have entered the detailed view of a funnel, there is a lot more valuable information available. This acts like a funnel report.
Remember that a funnel represents a certain process that you have defined. From a birds eye view you will now see exactly the shape of a funnel that is constructed out of the number of levels you have added for it.
The first level is consistently displayed in green at the top, followed by the succeeding levels and the last level is consistently shown at the bottom. The coloring is dependent on the conversion rate (low (red), medium (gradient of red and green), high (green))
The view is structured by the following main elements (compare with the screenshot above):
On the left side of the funnel diagram you also have the option of viewing the levels of the funnel together with the dropouts recorded for them. This is an important aspect since here you can monitor where, at any given level, the visitors dropped out.
Important Hint: As mentioned above, other visits in between levels are allowed, as long as the order of the steps set in the funnel, is followed as such.