All you need to know at a glance

What it is all about

In the dashboard we present you a quick overview of all the most important data of your website. There will soon be a version in which you will be able to drag and drop the tiles in order to arrange them just as you wish. 

 

Set the time

Just right above the tiles you see a bar which enables you to choose a certain time period or even a day for which the data below should correspond to. It is important to constrain the displayment of data to certain dates or periods in which you ran potential campaigns or took other measures in order to measure how successful these actions were for future planning. 

 

The colouring 

As you will see there are two kinds of colours of a tile:

  • Green; meaning that the data represented within the corresponding tile has improved in comparison to the same point in time 4 weeks ago.
  • Red; meaning that the data represented within the corresponding tile has worsened in comparison to the same point in time 4 weeks ago.

This colouring allows you to see at one glimpse whether your website is on a good track or not – if all or most of your tiles are green, things look good. If all or most of them are red, you should try to take measures to find out why. 

Some general hints 

  • For each tile you have the option "See more". Try it. You will be forwarded to a view that shows you even more data related to the tile you were coming from.
  • Almost all tiles contain options to hover information. Just let your cursor run over various elements and discover how much data is actually packed into a tile.
  • Almost all tiles have a little "i-icon" in the upper right corner, giving you yet more information about the tile. Just move your cursor there and you will see more information.

All tiles in detail

Note upfront: Do not forget to read the general hints about the dashboard tiles!

Visitors

Here you see a quick peak of your total amount of visitors (hint: not the unique ones) in your selected time period.

Definition: The number of visitors/visits do not reflect the amount of unique visitors to your website. A single unique visitor could be responsible for many visits. And within one visit many page visits could take place. A unique visitor could visit your pages many times in a period of times. In this tile we purely count the amount of visits to your webpage.

On the horizontal x-axis you will always have the time being shown. Notice that the scale changes everytime you update the time period in the selector above the tiles. The labeling should be self-explanatory. 

The vertical y-axis shows you the amount of visitors. The scale is adapted automatically based on your numbers. You will see two data-lines:

  1. a white one; showing you the the amount of visitors for the selected period in time
  2. a dark data-line: showing you the amount of visitors in the previous 4 weeks.

 

Unique Visitors

This tile gives you a quick overview of your unique visitors in the selcted time-range.

Definition: The number of unique visitors who have visited your website. A unique visitor can make many visits to your page and even more page visits during a visit. This is why usually the number of visits is higher the unique visitors and page visits. In this tile we purely count the unique visitors.

On the horizontal x-axis you will always have the time being shown. Notice that the scale changes everytime you update the time period in the selector above the tiles. The labeling should be self-explanatory. 

The vertical y-axis shows you the amount of unique visitors. The scale is adapted automatically based on your numbers. You will see two data-lines:

  1. a white one; showing you the the amount of unique visitors for the selected period in time
  2. a dark data-line: showing you the amount of unique visitors in the previous 4 weeks.

Page Visits

At this point you are confronted with the amount of page visits to the selected website and time-range.

Definition: Amount of pages that were visited by your visitors in the selected time period. This number is usually the largest compared to the amounts of visits and unique visitors. Everytime a visitor refreshes a page or visits a new page on your website, this is counted to your page views/visits.

The data is presented to you in form of a pie-chart. In order to increase clarity, only a few labels are shown right from the start – as you might have noticed these labels mark your most visited pages right from the beginning. Of course, you can hover each part of the pie-chart in order to see the distribution of your page views. This gives you a good overview of which pages might need some improvement and which pages of your website attract most of your visitors.

Bounce Rate

This tile gives you the bounce rate of your website in % during the selected time-range. 

Definition: the percentage of your visitors who navigate away from the site after viewing only one page of your website.

An increasing bounce rate is hence a sign, that visitors are not "catched" by your content or what you offer. Decreasing bounce rates imply that visitors like what they see on the first page and continue browsing through your website.

 

 

Conversions

This tile gives you an absolute number about your self-defined conversion rules in the seleted time-range. 

Definition: A definition of a "conversion" can be found here.

You could say that converting a pure visitor visiting your website to an actual purchaser of your goods/services offer (by completing the checkout), would be a good example of a conversion. However a conversion is always subjective and needs to be defined individually. You could also see a visit as a conversion if he visits a certain page of your website, or reads a certain blog post. 

The tile on your dashboard will hence only show you numbers, if you have set up "conversion pages" in your settings. Once you did this, the tile will show you the absolute amount of visits to the pages you have defined as "conversion pages" for your website in the selected time-range.

Live Visitors Map

On this gloabl map you will see pins if you actually have a visitor in this second – so live. If you hover a pin you will see more information about this live visitor as country origin or  device/operating system (OS)/browser used. You also have the option of clicking on the button "See history". This will forward to a view of a detailled history of this specific visitor, listing all potential visits of your website of this visitor in history. 

If you want to try this feature, just visit your website and refresh the dashboard. A pin should appear (hint: make sure that you have not made the setting to ignore your own visits/IP)

Note: This map is independent of the time-range selector above.

Latest Visitors

Here you find a list of your 6 latest visitors. For a definition of visitors, please read here.

Each line (alternating in white and grey colour) represents a visit and contains the following information:

  1. Country of origin (indicated by the flag and written out)
  2. Device (mobile, tablet or pc) used (indicated by the screen icon)
  3. Browser used (indicated by the browser logo on the right side of the screen icon)
  4. Type of visitor:
    1. New visitor: this visitor has not visited your website before
    2. Returning visitor: this visitor has visited your website before
    3. Conversion visitor: this visitor has visited a page you defined as conversion page during his visit. Could be both a new or returning visitor.
  5. First page of his visit and how many other pages he has visited
  6. IP-address of this visitor
  7. When the visit took place

Important note: If you want to have more information about your latest visitors, please click on "See more" in the bottom part of the tile.

Visitors by Country Map

This map will give you an overview of the distribution of your website's visitors on a global level.

There are different levels of colouring per country. The darker the green colour is, the more visitors are originating from that country. 

If you move your cursor across a country, you will see the exact amount of visits that have been coming from this country in the selected period of time at the top of the dashboard.

You have an option to "Zoom in" in the upper area of the tile. Click it and a rectangel will appear. Place the rectangle over the world map and click in order to zoom into that region. Now it will be easier for you to navigate. If you want to zoom out again, please click on the button "Zoom out" which has replaced the option "Zoom in" in the upper area of the tile.

In the lower left corner of the tile you will find a little icon, which upon click opens a list of your top visiting countries. This list is closed by default. You can close the list by simply clicking on the icon again.

Important note: The "see more" button in the lower part of the tile, will lead you to a map which gives you an even more detailed overview of your visitor's origins (city based even). 

Top Starting Pages

At this point you will find a list of your top 6 pages at which your visitors "arrived at" when they visited your website. So these were the top pages that were first encountered by your visitors when visiting your website.

This helps you to understand where most of your visitors "land first". If you see that most of users land on pages of your website which are not important for your business and do not contain the content that you want to emphasize towards your visitors, you should take corresponding measures to guide your visitors to other pages.

Every line shows one page of your website. Per website you see the following information:

  1. Name of page
  2. How many sessions were "received" on the page
  3. Pie chart indicating how much of your overall traffic is landing on this page first (hint: the percentages of all pies do not necessarily have to sum up to 100%, as there might be other pages that your visitors visit at first but which are not listed in the top 6)

 

Top Referrers

Within this tile you see the top 6 external pages, that have referred to your webpage. This basically means that visitors came from these displayed websites to visit your own website. This overview helps you to see which other pages support you in generating your traffic and in better understanding your userbase. Check why your visitors mostly came from a website (what content do they have, what call to actions, etc.) and take your learnings.

Every line shows one referrer. Per referrer you see the following information:

  1. URL of referrer
  2. How many sessions came from the referrer
  3. Pie chart indicating how much of your referrer-traffic is coming from this source overall

Top visited Pages

This tile display the 6 most popular pages within your website. So these listed pages received the most attention on your website. This overview supports you to see which content is mostly interesting to your user base. Take your learnings and focus on what your visitors are looking for.

Every line shows one popular page of your website. Per referrer you see the following information:

  1. Name of page
  2. How many sessions have taken place on this page
  3. Pie chart indicating how much of your overall traffic is was received on this page (hint: the percentages of all pie-charts do not necessarily have to sum up to 100%, as there might be other pages that your visitors visited but which are not listed in the most popular 6)

Operating Systems

This pie-chart gives you insight about the operating systems that were used by your visitors when visiting your website.

Definition: An operating system is system software that manages computer hardware, software resources, and provides common services for computer programs. Examples are Windows, MacOSx, Android, iOS, etc.).

This figure helps you to see whether you should optimize your website for a certain OS, as most of your visitors use it.

The data is presented to you in form of a pie-chart. In order to increase clarity, only a few labels are shown right from the start – as you might have noticed these labels mark the most used operating systems used by your visitors. Of course, you can hover each part of the pie-chart in order to see the distribution of the used OSs. 

Browsers

Within this tile you are being presented the different web browser (also referred to as "browser") types that were used by your visitors when visiting your page.

Definition: A web browser is a software application for accessing information on the World Wide Web. When a user opens a particular website, the web browser retrieves the necessary content from a web server then displays the resulting web page on the user's device. Popular examples are the web  browsers "Chrome" (Google), "Internet Explorer" (Microsoft), "Safari" (Apple), etc..

This figure helps you to see whether you should optimize your website for a certain web browser, as most of your visitors use it.

The data is presented to you in form of a pie-chart. In order to increase clarity, only a few labels are shown right from the start – as you might have noticed these labels mark the most used web browsers used by your visitors. Of course, you can hover each part of the pie-chart in order to see the distribution of the used web browsers. 

Display Resolutions

Within this pie-chart you are encountered with informationin regards to the display resolutions of the devices that were used by your visitors when visiting your page.

Definition: A display resolution indicates the number of distinct pixels in each dimension of a device.

As you know there are many different types of mobile phones, tablets, pcs, etc.. All of them might have different screen dimensions, each having different screen resolutions

This figure helps you to see whether you should optimize your website for certain screen resolutions, as most of your visitors use it. If you see that a lot of users use a screen resolution that your website is not optimized for, you should change that.

The data is presented to you in form of a pie-chart. In order to increase clarity, only a few labels are shown right from the start – as you might have noticed these labels mark the most used display resolutions used by your visitors. Of course, you can hover each part of the pie-chart in order to see the distribution of the used display resolutions. 

Devices

This tile provides your with information about the different device types that were used by your visitors when visiting your page.

Definition: A device is the hardware used by your visitors to access your website. Visitor Analytics differentiates between mobile phones, tablets and PCs/desktop.

This figure helps you to see whether you should optimize your website for a certain device type, as most of your visitors use it. If you, for instance, observe that most of your visitors are using mobile phones to access your website and you have not optimzed for mobile phones, then you should do so in order to increase the user experience/traffic on your page.

The data is presented to you in form of a pie-chart. In order to increase clarity, only a few labels are shown right from the start – as you might have noticed these labels mark the most used devices by your visitors. Of course, you can hover each part of the pie-chart in order to see the distribution of the used device types.