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Visitors Feature

4 sections that tell you almost everything you need to know

What it is all about

Within the visitors feature of the statistics module you have four sections that deliver you almost all data you need about your website's visitors:

  1. Latest visitors
  2. Map
  3. Traffic Charts
  4. Locations

Traffic is the soul of your website. If there are visitors, there will be clients. 

If you have even more detailled questions regarding the visitors section, please do not forget to check out further articles shown at the bottom of this page.

Set the time

Just right above the table you see a bar which enables you to choose a certain time range or even a day for which the data below should correspond to. It is important to constrain the displayment of data to certain dates or periods in which you ran potential campaigns or took other measures in order to measure how successful these actions were for future planning. 

Some general hints 

  • Alot of elements contain options to hover information or further actions. Just let your cursor run over various elements and discover how much data is actually packed into a tile.
  • Almost all views and some single elements have a little "i-icon" in the upper right corner, giving you yet more information about the view/element. Just move your cursor there and you will see more information.
  • In the upper right corner of each view you have either one of the two following icons: 
    • „Refresh“-icon: The turning arrow will refresh the entire page on click.
    • „Magnifying glas“-icon: If you click on this icon a search bar will open. In this search bar you can search for certain elements as a countries name, etc.. Just try it and see what happens.

Latest Visitors

This view provides you with a list of all your latest visitors of your website within the selected date range. Each row of the table presents a visit and displays further information about a visitor. The table is made of the following columns:

  1. Country/Visitor Location: In this column you see the flag of the country the visitor is visiting from. If you move your cursor across the flag, the name of the country will appear. Directly on the right side of the flag you will find a little „location“-icon, that will forward you to the a map-view in which you see even more information about the exact geo-location of that visitor. 
  2. IP-Address: The IP-address is a unique string of numbers separated by full stops that identifies each computer using the Internet Protocol to communicate over a network.
  3. Status: This column provides information about whether this visitor is a 
    1.     „Returning visitor“: someone who has visited your website before.
    2.     „New visitor“: someone that has NOT visited your website before
    3.     „Conversion visitor“: someone who has visited a page of your website during his visit, that you have defined as a "conversion page“ in your settings (TO BE LINKED)
  4. Devices: Here you are being displayed what device (mobile, tablet, desktop), operating system (OS, i.e. Windows, Android, iOS, etc.) and browser (i.e. Chrome, Safari, Internet Explorer, Firefox, etc.) were used by this visitor. Move your mouse to the different icons to see hovers with more information.
  5. Visited Pages: If you want to know which pages of your website this visitor has visited during his session, check this column. The first page the visitor has visited during his session is presented via "name of the page" in this column. If this visitor has visited more than 1 page during his session, a link will appear right beneath this page's name (i.e. „and 2 other pages“). Clicking it, will provide you with even more information about the user journey of this visitor in its "Visitor's history" (i.e. referrer, concrete conversion types, etc.).
  6. Time: Here you see how much time has passed since the visitor has started his session on your website. 
  7. History: Once you hover a specific line in the table, on the very right side of it, you will see another link „See history“ appearing. Clicking on this link will lead you to a new view which allows you even more insight about this user and his user journey on your website.

Important hints:

  • Do not forget that you have the possibility to define the time range which this view should correspond to in the bar right above the table itself.
  • At the end of the table you can define how many visitors should be shown in the table at once and whether you want to jump to the „next page“ showing you even more visitors of your website.

Map

This world map shows you where the traffic on your website is actually originating from. It enables you to see right from the start whether there is a strong tendency of visitors coming from a certain continent, country, region or even city. 

Geo-location plays an important role in improving the performance of your website, as it allows you to check whether you should optimize your campaigns or content for certain cultural needs, languages, time-zones, etc. – depending whether you want to get even more traffic from this region or start to receive visitors at all.

The visitors are clustered within the green bubbles. The number within a green bubble tells you how many visitors came from this region. Single black "location"-icons, represent only 1 visitor. If you move your cursor to one of these icons, you will see more information about this visitor in a hover – also try the link "see history" to have an even more in depth view. You can zoom into the different regions of the world (i.e. by clicking on one of the green bubbles or using the "+" and "-" in the upper right corner of the map) – through many levels – and retrieve more precise data about the visitors data.

The location accuracy is based on the IP-address registration. Each IP is registered and provided by the service that assigned it. While complying with the privacy laws and policies, the location is displayed somewhere in an X mile radius every time (e.g. city, or even neighborhood).

Traffic Charts

If you want to check additional data in regards to the "timewise distribution of your website’s traffic", this is the correct view to open. 

Some hints upfront: 

  • All charts display the amount of visitors on the vertical y-axis. The scale is always calculated automatically for you.
  • The bars within the charts have 3 different colours: 
    • Green: Stands for „High traffic“ compared to your average traffic overall. It marks the hours, days, weeks with a high traffic amount on your website.
    • Yellow: Stands for „Medium traffic“ compared to your average traffic overall. It marks the hours, days, weeks with a medium traffic amount on your website.
    • Red: Stands for „Low traffic“ compared to your average traffic overall. It marks the hours, days, weeks with a low traffic amount on your website.
  • The displayed charts depend on your selected time range in the top bar. 

Selection "Last 7 days" – shown charts

  1. Number of Visitors by hour: This shows you, based on the selected time range in the bar at the top of this view, how your traffic is distributed on an hourly scale. It helps you to see whether your visitors on average browse your page in the morning, in the afternoon, during the night or at any other time of the day. 
  2. Number of Visitors by Week Days: Here you see, based on the selected time range in the bar at the top of this view, how your traffic is distributed on an week day scale. Do your visitors browse your page on average on Mondays, Fridays, in the middle of the week or on weekends? This chart will provide you with the answer. 
  3. Number of Page Loads by hour: This shows you, based on the selected time range in the bar at the top of this view, how your page load traffic is distributed on an hourly scale. This supports the data of the graph "Number of Visitors by hour".
  4. Number of Page Loads by Week Days: This shows you, based on the selected time range in the bar at the top of this view, how your page load traffic is distributed on an hourly scale. This supports the data of the graph "Number of Visitors by week days".

Selection "Last 12 months" – shown charts

  1. Number of Visitors by Month: Just as you have the average traffic distribution by hour and weekday, this chart gives you an overview of the average distribution throughout the past 12 months. Noticing seasonal traffic increases/decreases on your website will further help you to understand your user base and how you can target them better.
  2. Number of Page Loads by Month: This shows you, based on the selected time range in the bar at the top of this view, how your page load traffic is distributed on an monthly scale. This supports the data of the graph "Number of Visitors by Month".

Selection "Last year(s)" – shown charts

 

  1. Number of Visitors by Month: Just as you have the average traffic distribution by hour and weekday, this chart gives you an overview of the average distribution throughout the specific year you selected in the time selector. Noticing seasonal traffic increases/decreases on your website will further help you to understand your user base and how you can target them better – especially if you compare the data of the different years with one another.
  2. Number of Page Loads by Month: This shows you, based on the selected time range in the bar at the top of this view, how your page load traffic is distributed on an yearly scale. This supports the data of the graph "Number of Visitors by Month".

Important hints:

  • The data from the charts above can support you with many different topics, i.e. in planning your campaigns or timing updates/downtime of your website.  
  • Check these charts regularly to always be up to date when it comes to planning your marketing/technical measures. This will support you strongly in generating maximum success of your launched campaigns.

Locations

The „location" view basically acts as an extension of the map view. It lists all the countries and cities, sorted by "country/city with most visitors" first, which generate visitors or traffic for your website. The scale of the horizontal x-axis (visitors) is calculated automatically. If you hover each bar, you will see even more information.

In the graph showing the cities where your visitors originate from, you have a dropdown selection in the upper right corner, allowing you to further filter the displayed cities by country. This helps you to extract better data on a country basis.