4 sections that tell you almost everything you need to know
Within the visitors feature of the statistics module you have four sections that deliver you almost all data you need about your website's visitors:
Traffic is the soul of your website. If there are visitors, there will be clients.
If you have even more detailled questions regarding the visitors section, please do not forget to check out further articles shown at the bottom of this page.
Set the time
Just right above the table you see a bar which enables you to choose a certain time range or even a day for which the data below should correspond to. It is important to constrain the displayment of data to certain dates or periods in which you ran potential campaigns or took other measures in order to measure how successful these actions were for future planning.
- Alot of elements contain options to hover information or further actions. Just let your cursor run over various elements and discover how much data is actually packed into a tile.
- Almost all views and some single elements have a little "i-icon" in the upper right corner, giving you yet more information about the view/element. Just move your cursor there and you will see more information.
- In the upper right corner of each view you have either one of the two following icons:
- „Refresh“-icon: The turning arrow will refresh the entire page on click.
- „Magnifying glas“-icon: If you click on this icon a search bar will open. In this search bar you can search for certain elements as a countries name, etc.. Just try it and see what happens.
This view provides you with a list of all your latest visitors of your website within the selected date range. Each row of the table presents a visit and displays further information about a visitor. The table is made of the following columns:
- Country/Visitor Location: In this column you see the flag of the country the visitor is visiting from. If you move your cursor across the flag, the name of the country will appear. Directly on the right side of the flag you will find a little „location“-icon, that will forward you to the a map-view in which you see even more information about the exact geo-location of that visitor.
- IP-Address: The IP-address is a unique string of numbers separated by full stops that identifies each computer using the Internet Protocol to communicate over a network.
- Status: This column provides information about whether this visitor is a
- „Returning visitor“: someone who has visited your website before.
- „New visitor“: someone that has NOT visited your website before
- „Conversion visitor“: someone who has visited a page of your website during his visit, that you have defined as a "conversion page“ in your settings (TO BE LINKED)
- Devices: Here you are being displayed what device (mobile, tablet, desktop), operating system (OS, i.e. Windows, Android, iOS, etc.) and browser (i.e. Chrome, Safari, Internet Explorer, Firefox, etc.) were used by this visitor. Move your mouse to the different icons to see hovers with more information.
- Visited Pages: If you want to know which pages of your website this visitor has visited during his session, check this column. The first page the visitor has visited during his session is presented via "name of the page" in this column. If this visitor has visited more than 1 page during his session, a link will appear right beneath this page's name (i.e. „and 2 other pages“). Clicking it, will provide you with even more information about the user journey of this visitor in its "Visitor's history" (i.e. referrer, concrete conversion types, etc.).
- Time: Here you see how much time has passed since the visitor has started his session on your website.
- History: Once you hover a specific line in the table, on the very right side of it, you will see another link „See history“ appearing. Clicking on this link will lead you to a new view which allows you even more insight about this user and his user journey on your website.
- Do not forget that you have the possibility to define the time range which this view should correspond to in the bar right above the table itself.
- At the end of the table you can define how many visitors should be shown in the table at once and whether you want to jump to the „next page“ showing you even more visitors of your website.
This world map shows you where the traffic on your website is actually originating from. It enables you to see right from the start whether there is a strong tendency of visitors coming from a certain continent, country, region or even city.
Geo-location plays an important role in improving the performance of your website, as it allows you to check whether you should optimize your campaigns or content for certain cultural needs, languages, time-zones, etc. – depending whether you want to get even more traffic from this region or start to receive visitors at all.
The visitors are clustered within the green bubbles. The number within a green bubble tells you how many visitors came from this region. Single black "location"-icons, represent only 1 visitor. If you move your cursor to one of these icons, you will see more information about this visitor in a hover – also try the link "see history" to have an even more in depth view. You can zoom into the different regions of the world (i.e. by clicking on one of the green bubbles or using the "+" and "-" in the upper right corner of the map) – through many levels – and retrieve more precise data about the visitors data.
The location accuracy is based on the IP-address registration. Each IP is registered and provided by the service that assigned it. While complying with the privacy laws and policies, the location is displayed somewhere in an X mile radius every time (e.g. city, or even neighborhood).
If you want to check additional data in regards to the "timewise distribution of your website’s traffic", this is the correct view to open.
Some hints upfront:
- All charts display the amount of visitors on the vertical y-axis. The scale is always calculated automatically for you.
- The bars within the charts have 3 different colours:
- Green: Stands for „High traffic“ compared to your average traffic overall. It marks the hours, days, weeks with a high traffic amount on your website.
- Yellow: Stands for „Medium traffic“ compared to your average traffic overall. It marks the hours, days, weeks with a medium traffic amount on your website.
- Red: Stands for „Low traffic“ compared to your average traffic overall. It marks the hours, days, weeks with a low traffic amount on your website.
- The displayed charts depend on your selected time range in the top bar.
Selection "Last 7 days" – shown charts
- Number of Visitors by hour: This shows you, based on the selected time range in the bar at the top of this view, how your traffic is distributed on an hourly scale. It helps you to see whether your visitors on average browse your page in the morning, in the afternoon, during the night or at any other time of the day.
- Number of Visitors by Week Days: Here you see, based on the selected time range in the bar at the top of this view, how your traffic is distributed on an week day scale. Do your visitors browse your page on average on Mondays, Fridays, in the middle of the week or on weekends? This chart will provide you with the answer.
- Number of Page Loads by hour: This shows you, based on the selected time range in the bar at the top of this view, how your page load traffic is distributed on an hourly scale. This supports the data of the graph "Number of Visitors by hour".
- Number of Page Loads by Week Days: This shows you, based on the selected time range in the bar at the top of this view, how your page load traffic is distributed on an hourly scale. This supports the data of the graph "Number of Visitors by week days".
- Number of Visitors by Month: Just as you have the average traffic distribution by hour and weekday, this chart gives you an overview of the average distribution throughout the past 12 months. Noticing seasonal traffic increases/decreases on your website will further help you to understand your user base and how you can target them better.
- Number of Page Loads by Month: This shows you, based on the selected time range in the bar at the top of this view, how your page load traffic is distributed on an monthly scale. This supports the data of the graph "Number of Visitors by Month".
Selection "Last year(s)" – shown charts
- Number of Visitors by Month: Just as you have the average traffic distribution by hour and weekday, this chart gives you an overview of the average distribution throughout the specific year you selected in the time selector. Noticing seasonal traffic increases/decreases on your website will further help you to understand your user base and how you can target them better – especially if you compare the data of the different years with one another.
- Number of Page Loads by Month: This shows you, based on the selected time range in the bar at the top of this view, how your page load traffic is distributed on an yearly scale. This supports the data of the graph "Number of Visitors by Month".
- The data from the charts above can support you with many different topics, i.e. in planning your campaigns or timing updates/downtime of your website.
- Check these charts regularly to always be up to date when it comes to planning your marketing/technical measures. This will support you strongly in generating maximum success of your launched campaigns.
The „location" view basically acts as an extension of the map view. It lists all the countries and cities, sorted by "country/city with most visitors" first, which generate visitors or traffic for your website. The scale of the horizontal x-axis (visitors) is calculated automatically. If you hover each bar, you will see even more information.
In the graph showing the cities where your visitors originate from, you have a dropdown selection in the upper right corner, allowing you to further filter the displayed cities by country. This helps you to extract better data on a country basis.
Further questions and topics related to "Visitors" feature
How approximate is the location of my visitors?
Visitor Analytics offers the approximate location of your visitor based on their IP. Each visitor will have a unique IP address assigned to all the devices such as personal computers, tablets, and smartphones to identify itself and communicate with other devices and for location address.
Each Internet Service Provider (ISP) that gives an IP, will also register the city and all the details of the person with the said IP. Now, because of privacy laws that are meant to protect you, they are not allowed to give out the real address of a visitor, but we can identify the approximate visitor area. To which we added an extra layer of security and anonymity and we say that the visitor is somewhere in a 1-3 miles radius.
Note: If an IP is registered in a different city or the internet provider did not update the database we display it as it is - and this is something that all the services are doing at the moment. You can also check the IPs by using maxmind and see where they are located based on the registration.
Why is the same IP marked as new visitor multiple times?
The IP Address is a unique numerical label assigned to all the devices such as personal computers, tablets, and smartphones to identify itself and communicate with other devices and for location addressing.
So, if it is unique to every device, why is the same IP marked as new visitor multiple times?
- If the IP is from the same router for multiple users (a very common case for people in cafes, offices or public wi-fi), all of them will show up as unique visitors, since they are new people with the same IP.
- If the visitor Did not enabled cookies in the browser
Note: In order to see the entire history of an IP, just go to the Latest Visitors table, identify the visitor with the IP that you want to check and Click History
Why can I not see visits from my Tripadvisor listing?
If you have a listing on Tripadvisor and it links to your website (that runs under HTTP, rather than HTTPS), you may get the surprise to see that there are no visits coming from Tripadvisor.
In order to fix this issue, you need to switch your website from HTTP to HTTPS.
There is no error in tracking and it doesn’t mean that there are no visits coming from this referral, but Tripadvisor cannot be tracked by any analytics app because they changed their security settings. Here is their response on this matter:
"In mid-March of this year TripAdvisor changed the way it sends data for referral visits from its business listings and, as a consequence, referral data is lost in Google Analytics for many businesses. The reason for this is that TripAdvisor has moved to the HyperText Transfer Protocol Secure (HTTPS). Based on their current setup of this protocol, links to any external website that does not have HTTPS won’t receive the referral data in Google Analytics, meaning our client B&B innkeepers and dude ranches have lost valuable data to track the effectiveness of the dollars spent on having those links to their websites on TripAdvisor. If you discover that there is TripAdvisor data missing in Google Analytics you can take steps to re-establish that important data collection."
Note: There is nothing that we (or any other analytics app) can do about it, but this is how Tripadvisor and companies (e.g. Yahoo) set up their security.
Is there any way I can see the company information or email of my website visitors?
Visitor Analytics offers you a lot of information about your visitors while being GDPR compliant and without sharing your data with any third-party service.
You can see where your audience came from (referrals), IP & approximate location, device, display size, operating system, browsers, country, and many other stats.
We do not offer the visitors’ internet provider, email or company within the app. Privacy laws and new GDPR regulations do not allow us to either collect or share user personal information.
Note: There are many great marketing tools that you can use to collect your users' email address and then send them some nice newsletters and share your most valuable content. Please remember that they need to provide their email address and consent in order to receive your emails.