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Competition Analysis

Compare your website's performance with other sites of your business sector

What it is all about

This submodule reveals to you various information about how your website is performing in comparison to other participants of the same business sector, from your country. In order for you to view the data, please update your country and business sector for the selected website.

The following data sets are being compared

  1. Visitors and Visits
  2. Operating Systems
  3. Browsers Usage
  4. Device Usage
  5. Screen Resolutions

Important notes:

  • You need to define your own business sector and location first, before you can see the data.
  • Make sure that the selected options are the real and final ones, so that other users can see as accurate data as possible as well. They cannot be edited, due to reasons of accuracy in the calculations that are made.

 

Additional hints:

  • Since you cannot Edit the selected options, what you can do instead, is to compare other pairs of countries and business sectors at any time, to compare the numbers with yours.
  • Note that even if you change the country and the business sector to check other comparisons, your selected fields will stay the same when returning to the module.
  • You can also combine all countries with all business sectors to see the performance of your website compared to all sites that use our application – independent of their business sector and/or geolocation.

 

Set the time

Just right above the charts, there is a date selector, which enables you to choose a certain time range or even a day for which the data below should correspond to. It has 3 pre-defined periods (Today, Last 7 days and Last 4 weeks), or you can simply choose a custom range to display the data for.

It is important to constrain the date range to certain periods of time in which you ran potential campaigns or took other measures in order to measure how successful these actions were for future planning.

Important hints:

  • The date picker allows you to pick the earliest possible start date, the 1st of August 2020. Soon, you will be able to select even more distant dates in the past.
  • If there is a data reset event from your site (which took place after that certain date), then the start date for data analysis in this view will be the day the reset was accomplished.
  • For more accurate data, we recommend you to compare the competition performance up to 24 hours ago, since the calculations for the current day are made at the end of it.

Visitors and Visits

Key graphics for your website's number of visitors and page views in comparison with other websites from the same country and business sector as yours.

Visitors overall: The sum of all types of visitors (new, returning, converted) that have visited your website during the selected time period.

Unique Visitors: Visitors that have visited your website at least once.

Operating Systems

Compare the operating system usage of your competitors' visitors with the one of your own website's visitors.

Operating Systems: All the sessions made by the visitors depending on their Operating Systems.

Important hints:

  • The comparison is only made to the Operating Systems used by your audience in the selected time range. Other additional systems may be used on competitors websites, but it all comes down to what variants of operating systems your guests used, there will be no displayed options for which you do not have data, even if the competitors may have some.
  • If there are 0 visits to your website in the selected time range, there will be no Operating Systems to compare with the competition. You will only see the comparison for visitors and visits.
  • You can sort the graphs to display your top values first, or your competition's ones.

Browser Usage

Compare the browser usage of your competitors' visitors with the one of your own website's visitors.

Browsers: All the sessions made by the visitors depending on their Browser in use.

Important hints:

  • The comparison is only made to the Browsers used by your audience in the selected time range. Other additional alternatives may be used on competitors websites, but it all comes down to what variety of browsers your guests used, there will be no displayed options for which you do not have data, even if the competitors may have some.
  • If there are 0 visits to your website in the selected time range, there will be no Browsers to compare with the competition. You will only see the comparison for visitors and visits.
  • You can sort the graphs to display your top values first, or your competition's ones.

Device Usage

Compare the devices used of your competitors' visitors with the one of your own website's visitors.

Devices: All the sessions made by the visitors depending on their Device in use.

Important hints:

  • The comparison is only made to the Devices used by your audience in the selected time range. Other additional devices may be used on competitors websites, but it all comes down to what variants of devices your guests used, there will be no displayed options for which you do not have data, even if the competitors may have some.
  • If there are 0 visits to your website in the selected time range, there will be no Devices to compare with the competition. You will only see the comparison for visitors and visits.
  • You can sort the graphs to display your top values first, or your competition's ones.

Screen Resolutions

Compare the display resolutions used of your competitors' visitors with the one of your own website's visitors.

Screen resolutions: All the sessions made by the visitors depending on their device's display resolution.

Important hints:

  • The comparison is only made to the Display Resolutions used by your audience in the selected time range. Other additional resolutions may be used on competitors websites, but it all comes down to what variety of device screens your guests used, there will be no displayed options for which you do not have data, even if the competitors may have some.
  • If there are 0 visits to your website in the selected time range, there will be no Screen Resolutions to compare with the competition. You will only see the comparison for visitors and visits.
  • You can sort the graphs to display your top values first, or your competition's ones.