What to include in your privacy policy

Visitor Analytics – sample for customer privacy policy

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What to include in your Privacy Policy (updated on 28.07.2020, based on the new cookieless tracking method)

Disclaimer:

We created this template in order to assist our customers to be compliant with data protection laws and to make all the personal data information easy to understand and control. Please note that data protection legislation may vary locally and may change from time to time. Hence, this template might be too general or become insufficient for your country/region/state.

We highly recommend you to consult a qualified lawyer or law firm if you are unsure about the sufficiency of the template with regard to your jurisdiction or if you have additional questions. Also, do not forget that a legally watertight privacy policy can only be created by legal professionals and it can be tailored for each business and its jurisdiction. Please note that some jurisdictions might require a consent for tracking tools.

We value our customers and their data protection compliance a lot! Therefore, we prepared a clause that can be placed in the website privacy policy explaining how Visitor Analytics is used!

NOTE: PLEASE DELETE “IPS” FROM TEXT BELOW UNDER 1. IF “IP ANONYMIZATION” SETTING IS ENABLED IN YOUR ACCOUNT SETTINGS!

 

NOTE: PLEASE DELETE THE PART ON “VISITOR RECORDINGS” BELOW IF THIS FEATURE IS NOT INSTALLED ON YOUR WEBSITE!

1. Visitor Analytics

Visitor Analytics is a simple website analytics service which measures the traffic and visitors' general details of our website. Collecting these statistics, we can make our website visitors' experience better (e.g. which pages they visit and when, where they are approximately located, where does a user land first or if they are coming from a specific referral).

Basically, as a website owner using Visitor Analytics, we do not use cookies to collect data about our visitors' device type and screen size, approximate location, browser, OS, IPs, page visits, bounce rate, conversions and popular content on the website. All this data is pseudonymized and Visitor Analytics will never use the collected data to identify individual users or to match it with additional information on an individual user.

2. Visitor Recordings

Visitor Recordings is an additional feature to Visitor Analytics (described above) in the form of a simple website replay tool that records where our website visitors scrolled to and what they clicked on our website. We can see this information in playbacks and so called heatmaps. Collecting these statistics helps us to make our website more user-friendly and to reproduce and fix technical errors.

Basically, as a website owner using Visitor Recordings, we are using a snippet of tracking code to collect data about our visitors’ journey on our websites, so which subpages they visit, what they clicked on, where they moved their mouse cursor to and where they scrolled. All this data is pseudonymized and Visitor Analytics will never use the collected data to identify individual users or to match it with additional information on an individual user.