In the context of internet privacy, cookies have gained a bad reputation over time. They play a big part in storing your personal information and making it available to several services.
Cookies are small files that are saved on your device when you visit a certain website or online service. In these files, details about browsing history and log in activity can be stored for various purposes.
This is why cookieless tracking has suddenly become essential. Tracking without cookies is possible. It respects privacy and ensures that you get accurate data. Users don’t need to opt-in when cookieless tracking is used and you don’t need to worry about any consent banners for this. Cookieless tracking means no privacy regulation related headache anymore.
Visitor Analytics already provides website owners with cookieless tracking by default!
In our innovative approach to cookieless tracking at Visitor Analytics, we forfait the need for cookies altogether. Instead, we use a type of fingerprinting. When a user visits a website for the first time, it leaves a digital fingerprint that can be later recognized on a subsequent page visit.
Cookieless has 3 main implications:
- respect for individual privacy and all privacy laws
- It is the only 100% accurate solution for tracking all user activity
- It offers more security by not storing data on user devices
Why is fingerprinting OK and cookies are not? Because the fingerprint is not stored on the user device and, therefore, cannot provide data about what the visitor does outside of the sessions related to the particular site. This makes cross-tracking impossible. Some anonymized data is stored, but only within the analytics environment, and it is impossible to associate it with the habits and history of a particular individual. Nobody can learn about what you do online.
We already mentioned accuracy before. Since many users choose to opt-out when it comes to tracking cookies their activity is simply not tracked by analytics tools that rely on cookies. As a website owner using such a service, you get incomplete data.
Taking all this into account and predicting the direction in which things are going, Visitor Analytics has decided to adapt and stand out from other analytics tools by implementing cookieless tracking.
If you are not yet using Visitor Analytics, make sure to check if and how your current provider is using cookies. Consider switching to Visitor Analytics, a cookieless provider, if you want accurate data, with all privacy being respected.