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Website Settings

All you need to know about your website's settings

What it is all about

In your website settings you can manage specific components of that specific / selected website in the upper left corner (directly on the right side of the logo). The following sections are available to you:

  1. General Settings of selected website
  2. Subscription Settings of selected website
  3. Conversion Pages of selected website
  4. Dynamic Pages of selected website
  5. Consentless Mode
  6. Import
  7. Export

Important hint if you have more than one website in your account: Remember that these settings only apply to the selected website within the dropdown in the upper left corner of this view. If you want to apply a certain setting for all your websites added to your Visitor Analytics account, you need to repeat the setting for each website.

General Website Settings


Here you will find all the important general settings, like "timezone", "data protection settings", etc. that you can define per each website. You can update the website's settings anytime you like. These settings are available for both website owners and website contributors.

Time Zone

This tile allows you to define the local time/time zone for this website. This is important to display the statistics right for you and for you received more sophisticated results for decision-making.

Important hint: If you have multiple websites, please set the time zone for each newly added domain.

Anonymize my visitors' IPs

This is a setting for fulfilling data privacy regulations in some regions of the globe. By selecting IP anonymization (radio-button on the right side), you will never see any IP addresses within Visitor Analytics. We are not tracking your visitors via the IP address. Hence this option will not affect your data at all.

Important hint: This setting can be activated for each of your websites individually.

Data Protection Settings

If you have a business established in the territory of a member state of the European Union or Switzerland or you have customers from this area, you are subject to the territorial scope of the General Data Protection Regulation (GDPR). In order to use Visitor Analytics according to these regulations, you should enter into a customer contract with Visitor Analytics and to accept the Visitor Analytics Data Processing Terms (DPA). You can download and view the documents by clicking on the corresponding buttons on each documents' line.

Important notes:

  • If you have multiple websites, please sign a DPA for each one of them.
  • The option "sign" for a DPA can only be seen by the website owner.

Notification Preferences

In this tiles you are able to select notifications you would like to receive via email:

  1. "Tips & offers": within such notifications we will inform you about special offers and discount from Visitor Analytics and our partners.
  2. Website statistics reports: in this email-notification you will see a set of the most important statistics (number of visitors, unique visitors, conversions, etc.) regarding a website. This will supply you on the go with the most important information without you having to log in to your Visitor Analytics account.
  3. Frequency of website statistics reports: Here you can choose, whether you would like to receive the statistic reports daily, weekly or monthly. 
  4. Email address: please fill in your desired email address on which you would like to receive these notifications

Important hints:

  • You cannot opt out of receiving service messages, such as payment, security or legal notifications.

Do you want to ignore your own visits?

If you do not want certain visits to be considered in the data within your Visitor Analyitcs account, you have three options:

  1. Ignore visits from this browser: Visitor Analytics will not count any data done by you using the browser you were moving in, when you did this setting. Of course, other people, using the same browser (but have a different IP), will still be tracked.
  2. Supply selected visitors with a link, which will not be tracked: If you anonymized IPs in your settings, you do not know the IPs of your team or you simply do not want a certain visit to appear in your data, please share the link displayed to you at this place with these persons. If they use this link to visit your website, their visit will not be taken into consideration for data displayment.
  3. Ignore specific IP addresses: Ignore visits from a specific IP address or from classes of IPs by using the * symbol at the end of the numeric label — e.g. if a class of IPs starts with 192.168.123 just add 192.168.123.* and the entire class will be ignored. After you added the IP please click on the button "Apply".

Delete Data

If you have the desire to reset all your tracked data for this website within Visitor Analytics, this can be done here. The action, which can only be performed by a website owner, will remove all your statistics from your account. Your preferences will be kept the same as before. You will have to confirm this action by entering your password.

If you prefer to receive the deleted data via email for backup purposes, we will first send you a link with your "website statistics archive" and only then reset data. Please do not forget to activate the corresponding checkbox in the modal which appears after clicking on the button "Reset data". These processes might take up to 24h – based on your website traffic.

Important hint: While the reset is in progress, your statistics will not be tracked!

Domain Whitelisting

Domain Whitelisting allows to include this website's tracking code on other domains or subdomains that you consider part of this website. For instance, if your website is "", you can whitelist your tracking code for and track all the visits under a single Visitor Analytics instance. You can also add rules to whitelist all subdomains for a specific domain in a similar manner: *

Subscription Settings


In this section you have the possibility to define your billing information that should be used for this websites' billing statements, choose the pricing plan for this website based on its website traffic and see a website specific overview of your costs.

Billing Information

The information you add within this tile, will be used and shown for the automatically generated billing statements for this website. You can edit the following information:

  1. Business/company name
  2. Country
  3. First name
  4. Last name
  5. Address of business/company
  6. VAT-number of business/company

After you are done, please click the button "Save" at the bottom of the tile. You can edit this information at any point in time. Updated information however can only be used for generated bills after you made a change to the data.

Pay as you grow

This tile provides you with the information, in which pricing plan you are currently moving in – based on your websites' traffic. The more traffic your website has, the higher is your success. However also our cost at Visitor Analytics increases in processing your data. 

Furthermore, you can add your credit card details here for payment. Currently we can unfortunately only accept credit card payments.

Important note: If you have a WiX-website, the entire billing will be done via WiX itself. Unfortunately, we cannot provide it. Please check directly with WiX.  

Website specific billing table

This table will provide you with all the billing values that were produced by the selected website.

The table is made of the following columns:

  • Billing date: Date that the invoice has been created
  • Amount: The billing amount in USD (further currencies will be available soon)
  • Status: Status of the payment (Paid, unpaid, etc.)
  • View Invoice: By clicking on the corresponding icons in this table, you will be forwarded to the PDF-download of each bill. 

Conversion Pages

With this feature you can define for which page of your website that your visitors visit, you would like to see a "conversion" in your statistics within Visitor Analytics. You can also group single pages to one conversion page in order to see cumulated statistics. This will allow you to better evaluate the actual success of guiding your visitors through your core processes (i.e. set a conversion when a visitor has completed the checkout on your homepage, has subscribed to your newsletter, has registered as a website-member, etc.). Conversion pages can only be defined by yourself. Until you have done so, no numbers of conversions will be shown.  

If you want to add a new conversion page for the selected website, please click on "Add Conversion Page". A new modal will open for which you have to fill out the fields. Try this functionality and analyze your results, there is nothing that can go wrong and your visitors will not notice anything.

Important hint: You can see the statistics of your self-defined conversion pages in the tile "Conversions" in your dashboard or – for more details – if you go to "Pages --> Conversions".

Dynamic Pages

In this view you can group identical pages with different URLs (i.e. the same product page for different articles) of your website for clustered statistics.

Imagine you have an E-commerce website. There is a high chance that you will have the same "Thank you" page for all product purchases at the end of the checkout (even though this page has different dynamic parameters in its URL, based on the purchase). If you do not cluster these URLs, you will see data on each "Thank you" page even though it is the same. Clustering these URLs allows you to see combined statistics for this page, but it will not change your data.

If you want to add a new dynamic page for the selected website, please click on "Add Dynamic Page". A new modal will open for which you have to fill out the fields. Try this functionality and analyze your results, there is nothing that can go wrong and your visitors will not notice anything.

Important hint: You can see the statistics of your self-defined dynamic pages in various places (i.e. if you go to Pages --> Page visits).

Consentless Mode

Here you can Activate our innovative "consentless-tracking mode" so you don't have to get consent from your visitors anymore for tracking data with Visitor Analytics!
Once activated, you do not need to get a cookie-consent from your website visitors anymore in regards to using our app.

Before Enabling this option, please check the information there to understand what will be anonymized. Note that all the already registered IP addresses will be erased and cannot be restored.

Import data

Here you can import data from your Google Analytics account. We highly recommend you to import your data after you have successfully installed our app on your website and you already have at least a visit tracked by us, so that there is continuity. You can see the imported data instantly, as it progresses. Your data will be imported backwards, from the most recent date to the most distant in the past one.

Important note:You can only import the data once per website! 

More details can be found here.

Export Data

You can easily export your visitors' data or visits history as .csv or .xlsx at any moment! Select the time range and the file type and click on Export

Note: You can only export data for a 31 day time range!