Service Description

Visitor Analytics – service descriptions

  1. Stand-alone version

    (a) Definitions

    “App” refers to Visitor Analytics’ web-based analytics solution (with or without the Visitor Recordings feature) based on a Software as a Service (SaaS) model for Customers all over the world.

    “Heatmap” refers to the graphical representation of the Visitors’ journey on the Customer Website created by Visitors’ activity with the help of the App’s feature Visitor Recordings.

    “Recording” refers to the playback taken of the Visitors’ journey on the Customer Website by Visitor Recordings.

    “Visitor Recordings” refers to the replay tool add-on to the App enabling Customers to obtain Recordings and Heatmaps.

    “Conversion Funnels” refers to the possibility to track Visitors’ conversion journeys on the Customer Website.

    (b) Short descriptions

    The App is a web-based analytics solution based on the Software as a Service (SaaS) model for Customers all over the world. The App is a simple and straightforward analytics tool for non-technical people enabling a friendly user experience. Once added to a website, the App provides real-time insights about each website visitor and their behavior. This information can be used to get to know a website public better and significantly improve sales processes. Basically, Customer can check Customer’s visitors (“Visitors”), new visitors, IPs (if IP anonymization is not enabled), page visits, bounce rate, conversions, average sessions per user, average pages per session, average session duration, URL Campaigns statistics, anonymous competition comparisons, traffic analysis and even live visitors from the very moment they install the App on the Customer Website.
     
    1. Visitor Recordings is an optional feature of the App that allows for real-time insights about each website Visitor and their behaviour on the Customer Website. This information can be used to get to know the user journey on a website better and particularly focuses on the reproduction of technical errors. Basically, Customer can view where the Visitors scrolled and clicked on the Customer Website from the very moment they install Visitor Recordings on the Customer Website. Visitor Recordings’ feature Visitor Heatmaps provides Customers with Heatmaps to visualize which parts of the Customer Website are popular and which are not, where the Visitors scrolled and clicked on the Customer Website and which parts they disregarded.

      A detailed description of Visitor Recordings and its feature Visitor Heatmaps can be found under www.visitor-analytics.io. The detailed scope of the Services depends on Customer Website’s Premium Plan. The features and limitations of our Premium Plans are detailed in these Service Terms’ under Section 19 Description of Services and Prices.

    2. Conversion Funnels is an optional feature of the app and enables Customers to more closely track the conversion behavior and levels of the Customer Website’s Visitors. Different Customer Website pages can be put into correlation to see where Customer Website’s visitors leave predefined processes.

      A detailed description of Conversion Funnels can be found under www.visitor-analytics.io. The detailed scope of the Services depends on Customer Website’s Premium Plan. The features and limitations of our Premium Plans are detailed in these Service Terms’ under Section 19 Description of Services and Prices.

      A detailed description of the App can be found under www.visitor-analytics.io. The detailed scope of the Services depends on Customer Website’s Premium Plan. The features and limitations of our Premium Plans are detailed in these Service Terms’ under Section 19 Description of Services and Prices.

      (c) Detailed descriptions

      1. App

      Our App gives Customer access to the App, enabling Visitor Analytics to collect for Customer via the App the information on the Visitors’ use of Customer Website. This information is analyzed via the App and made available to Customer on a web-based platform in statistics dashboards featuring charts, graphs and maps. Customer may create multiple accounts per subscription. Customer may export parts of the Statistics Data for Customer’s free use.

      Information on:

    • Starting pages of Visitors
    • Referrers
    • Operation systems charts
    • Browsers charts
    • Display resolutions charts
    • Number of visitors and page loads per month, weekdays and hours
    • Ignore Visitor’s coworkers’ visits for a specific website
    • Ignore own visits for a specific website
    • Visitors’ demographics (locations: cities, regions, countries)
    • Average sessions per visitor
    • Average pages per visitor session
    • Average session duration
    • Competition Analysis (comparing Customer Website with aggregated and anonymous statistics and numbers of other Customer Websites in the same business sector and/or country)
    • URL Campaigns stats based on UTMs

      Features – Optional & upon request:
       
    • Traffic counter
    • IP anonymization
    • Reset data
    • Export data
    • Import data

      Limitations:
       
    • no cross-device-tracking

      2. Visitor Recordings

      Customers can integrate Visitor Recordings into the Customer Website by using our code snippet, enabling Visitor Analytics to collect for Customer via Visitor Recordings the information on the Visitors’ use of the Customer Website. This information is analyzed via Visitor Recordings and made available to Customer in form of Recordings. This information is also analyzed and made available to Customer in form of mouse movement, click and scroll Heatmaps.

      3. Conversion Funnels

      Allows Customers to more closely track the conversion behavior and levels of the Customer Website’s Visitors. Different Customer Website pages can be put into correlation to see where Customer Website’s visitors leave predefined processes. This feature can help to check where important processes are left by visitors and optimized the processes which are most important for the Customer Website.

      Customer may create multiple accounts per subscription. Customer may export parts of the Statistics Data for Customer’s free use.

      Information on:
       
    • Visitors’ location
    • Visitors’ devices
    • Visitors’ operating systems
    • Visitors’ browsers
    • Visitors’ journey on Customers’ Website

      Features – Optional & upon request:
       
    • IP anonymization
    • reset data
    • export data
    • whitelisting of elements and keystroke
       
  2. WiX version

    (a) Definitions

    “App” refers to the 3rd party app Visitor Analytics (with or without the Visitor Recordings feature) from Wix App Market, which is a web-based analytics solution based on a Software as a Service (SaaS) model available for all Wix websites.

    “Heatmap” refers to the graphical representation of the Visitors’ journey on the Customer Website created by Visitors’ activity with the help of the App’s feature Visitor Recordings.

    “Recording” refers to the playback of the Visitors’ journey on the Customer Website by Visitor Recordings.

    “Visitor Recordings” refers to the replay tool add-on to the App enabling Customers to obtain Recordings and Heatmaps.

    “Conversion Funnels” refers to the possibility to track Visitors’ conversion journeys on the Customer Website.

    (b) Short descriptions

    The App is a web-based analytics solution based on the Software as a Service (SaaS) model for Customers all over the world. The App is a simple and straightforward analytics tool for non-technical people enabling a friendly user experience. Once installed on a website, the App provides real time insights about each website visitor and their behavior. This information can be used to interact with the site visitors and significantly improve sales processes. Basically, Customer can check Customer’s visitors (“Visitors”), new visitors, IPs (if IP anonymization is not enabled), page visits, bounce rate, conversions and even live visitors from the very moment they install the App on the Customer Website.

    A detailed description of the App can be found under  https://www.wix.com/app-market/visitor-analytics/overview.

    Visitor Recordings is an optional feature of the App that allows for real-time insights about each website Visitor and their behaviour on the Customer Website. This information can be used to get to know the user journey on a website better and particularly focuses on the reproduction of technical errors. Basically, Customer can view where the Visitors scrolled and clicked on the Customer Website from the very moment they install Visitor Recordings on the Customer Website. Visitor Recordings provides Customers with Heatmaps to visualize which parts of the Customer Website are popular and which are not; where the Visitors scrolled and clicked on the Customer Website and which parts they disregarded.

    A detailed description of the App’s feature Visitor Recordings can be found under https://www.wix.com/app-market/visitor-analytics/overview.

    (c) Detailed descriptions

    Free and Premium Edition


    The Free and Premium Editions are based on our state-of the-art software service available in the App Market Page (https://www.wix.com/app-market/visitor-analytics/features) and are addressing small and medium sized businesses around the world, that need straightforward analytics and session replay tools providing them with real time insights about each Visitor and their use of the respective Customer Website. Our App and its feature Visitor Recordings are offered as a Freemium model, giving Customers the possibility to choose between the Free Edition of the App and its feature Visitor Recordings, and the paid Premium Edition in the following conditions:

    I. Free Edition

    1. App

    The Free Edition gives Customer access to the App, enabling Visitor Analytics to collect for Customer via the App the information on the Visitors’ use of Customer Website as described on the App Market Page https://www.wix.com/app-market/visitor-analytics/features. This information is analyzed via the App and made available to Customer in Customer’s account on the Wix platform in statistics dashboards featuring charts, graphs and maps.

    Pricing: Free to use with no fees.

    II. Premium Edition

    1. App

    Our Premium Edition gives Customer access to the App, enabling Visitor Analytics to collect for Customer via the App the information on the Visitors’ use of Customer Website as described on the App Market Page: https://www.wix.com/app-market/visitor-analytics/features. This information is analyzed via the App and made available to Customer on Wix platform in statistics dashboards featuring charts, graphs and maps. Customer may export parts of the Statistics Data for Customer’s free use.

    Pricing:

    In order to benefit from the enhanced features of our Premium Edition Customer may choose one of the pricing plans from the App Market Page (https://www.wix.com/app-market/visitor-analytics/features) and pay once the service is activated via the App Market Page using the payment methods offered there.

    Customer’s subscription will automatically renew based on the Wix terms and conditions as described here https://www.wix.com/about/app-market-terms.

    2. Visitor Recordings

    Our Premium Edition gives Customer access to Visitor Recordings, enabling Visitor Analytics to record for Customer a playback taken of the Visitors’ journey on the Customer. The number of Recordings that are available to Customer in Customer’s account on the Wix platform depends on the chosen pricing plan:
     
    • Basic Pricing Plan: A maximum of 15 recordings monthly which can be deleted at any point in time by Customer
    • Advanced Pricing Plan: A maximum of 25k recordings monthly which can be deleted at any point in time by Customer
    • Pro Pricing Plan: A maximum of 50k recordings monthly which can be deleted at any point in time by Customer

      Our Premium Edition also gives Customer access to Heatmaps, enabling Visitor Analytics to create graphical representation of the Visitors’ journey on the Customer Website created by Visitor activity in form of mouse movement, click and scroll Heatmaps. The number of Heatmaps that are available to Customer in Customer’s account on the Wix platform depends on the chosen pricing plan:
       
    • Basic Pricing Plan: 1 Heatmap per website, based on amount of visits selected by Customer, which can be edited and/or removed by Customer at any point in time.
    • Advanced Pricing Plan: 15 Heatmaps per website, based on amount of visits selected by Customer, which can be edited and/or removed by Customer at any point in time.
    • Pro Pricing Plan: 25 Heatmaps per website, based on amount of visits selected by Customer, which can be edited and/or removed by Customer at any point in time.

      Our Premium Edition also gives Customer access to Conversion Funnels, enabling Visitor Analytics to create a visual representation of Visitors’ conversion journeys on the Customer Website. The number of Conversion Funnels that are available to Customer in Customer’s account on the Wix platform depends on the chosen pricing plan:
       
    • Basic Pricing Plan: 1 Heatmap per website, based on amount of visits selected by Customer, which can be edited and/or removed by Customer at any point in time.
    • Advanced Pricing Plan: 15 Heatmaps per website, based on amount of visits selected by Customer, which can be edited and/or removed by Customer at any point in time.
    • Pro Pricing Plan: 25 Heatmaps per website, based on amount of visits selected by Customer, which can be edited and/or removed by Customer at any point in time.

      The functionalities of Visitor Recordings, Heatmaps and Conversion Funnels are described on the App Market Page https://www.wix.com/app-market/visitor-analytics/features.