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Keyword Research

TL;DR

Keyword research is the process of discovering keywords and phrases used by people in a specific target audience (e.g. geolocation) to find information on search engines (e.g. Google) on various topics.

 

What is keyword research?

Writing content to describe the products or services of a website may be easy, but being aware and understanding how the audience searches for that product or service on a search engine is a whole new process.

Keyword research represents the process of discovering queries used by people in search engines in order to find information.

Why is keyword research important for SEO and how is it done?

Strong keyword research helps a website both from an SEO point of view, and from a business view as well. By knowing the words and phrases used by your audience in search engines to find information about specific industries, topics, or services, helps you better position your website and write relevant content. And relevancy is good for SEO too.
Besides knowing the exact phrases people use, these keywords can help a content creator and business owner figure out the ups and downs of a topic: the thoughts, fears, and desires of the target market.
The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Most keyword research tools provide specific data like:

  • keywords and phrases people search for on a specific topic
  • The approximate number of people searching for the keyword per month or per year
  • Keywords and phrases used based on geolocation or in specific time ranges

Both high- and low-competition keywords can be beneficial for a website, depending on the industry or niche, but all the insights of proper keyword research offer a good overview of the keywords that should be prioritized to gain a better advantage in terms of relevance.