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Platforms

Traffic Rank

TL;DR

Traffic Rank is a ranking of a website in comparison to all of the other websites across the internet in regards to the amount of organic traffic.

About Traffic Rank

Traffic Rank is a measure of website popularity. It reveals how a website is doing in relataion to other websites, creating a competitive analysis. This tool provides an overview of where pages are ranking in the search engine result pages and how to improve their positioning.

Alexa Rank is one of the most popular traffic ranks. The Alexa algorithm is a simple one and it involves reach and page views. Reach represents the number of people who interact with a website. As the name suggests, page view refers to the number of times users view a page in a day. Webmasters use this tool to see how their site stacks up against their competitors or some of the largest sites on the internet. 

How to increase Traffic Rank?

Unfortunately, improving site traffic isn’t so easy. It requires time, effort, and commitment. There are a multitude of free ways to generate the right traffic and to target the right people.

While driving traffic to the site is not a guarantee, there are still plenty of techniques that can be tried to encourage visitors to check the website.

One of them is to create more content, because content can bring more people to the site. Also, it’s important that the content is written and published on the website in various ways. Another solution is to optimize outdated content and to promote it as new content.

Personalizing email campaigns can increase Traffic Rank, too. If content is personalized, each recipient feels like the message is written directly for them. Also, if it uses their name and includes “you” language the results could be even better.

Additionally, engaging in conversations with your audience can be an impactful way to boost website traffic.

Last but not least, distributing interactive content that allows consumers to engage with your brand can be a good way to improve traffic rank.