TL;DR
A website visitor (or visitor for short) is the person who viewed one or more pages of a website, while the visitor status represents his/her interaction on the website timewise: newcomer, returning or converted. The visitor status is important in improving overall business strategy.
About Website Visitors
A website visitor is a person who enters/views a website, no matter the number of pages.
Web analytics tools such as Visitor Analytics, monitor the number of visitors, their status and history.
In the Visitor Analytics Visitors menu, users are able to access the following information:
A list of the latest visitors with their status (new, returning and conversion visitor) and other relevant information about them
Number of visitors by the hour and by weekdays
The visitor map and location
All this information can be viewed with more details in the Visitor Analytics dashboard.
Visitor Analytics Visitors Status
There are 3 main types of website visitors shown in the app’s Latest Visitors menu and they are displayed depending on the selected time range (today, last 7 days, last 4 weeks or any custom period of time chosen by the user):
- New visitor: the person who is accessing the website for the first time ever
- Returning Visitor: the person who came back on the website after his/her first visit, or in other words the visitor had two or more sessions on the website.
- Conversion visitor: the website visitor who has reached one or more conversion pages on the website. The visitor could be for the first, as long as it reached a web page that was set up as a conversion page in Visitor Analytics, it will be counted as a conversion visitor.
Why is the Visitor Status Important?
Website owners and admins should know the status of their website visitors in order to improve the business and marketing strategy. The number of conversion visitors can be in direct correlation with the success of a business, while the new and returning visitors could symbolize the general interest for the product/website.
