Visitors Feature

Within the Visitors feature of the statistics module, you have five sections that deliver almost all data you need about your website's visitors:

1. Latest Visitors
2. Map
3. Traffic Charts
4. Countries/Cities
5. Visitor Company Distribution

Traffic is the soul of your website. If there are visitors, there will be clients. 

Right above the tiles, you can see a date picker. This enables you to select a certain time period, or specific day, for which you want the Dashboard's data to correspond.

It is crucial to limit the presentation of data to specific dates or timeframes during which you executed potential campaigns or implemented other strategies. This will allow you to assess the effectiveness of these actions and use the insights gained for future planning.

• A lot of elements contain options to hover information or further actions. Just let your cursor run over various elements and discover how much data is packed into a tile.
• Click on Page header titles, RB titles, and Section headers to access the tooltips containing descriptions of the report blocks, important hints, and links to the glossary. For tabs, the tooltip will be available by clicking only if the tab is currently active. Hint: Look for a dashed underline on clickable elements to identify those with tooltips.
• In the upper right corner of this view, you'll find the Refresh button next to the date picker. which will refresh the data on the report block with a single click.

This view provides you with a list of all your latest visitors to your website within the selected date range. Each row of the table presents a visit and displays further information about a visitor. The table is consists of the following columns:

1. Visitor Type & Date: This column displays the visitor type along with the complete date and time of visit. Below are the visitor types available:
   • Returning visitor: Someone who has visited your website before.
   • New visitor: Someone that has NOT visited your website before.
   • Converting Visitor: Someone who has visited a page of your website during his visit, that you have defined as a "conversion page“ in your settings.
2. Country Info: In this column, you will see the flag and the country the visitor is coming from. If you hover your cursor over the flag, you’ll see "Visitor’s approximate location". Clicking the location icon will forward you to the map view in which you will see more information about the approximate geo-location of that visitor. 
3. Visitor IP & Company: The IP address is a unique string of numbers separated by full stops that identify each computer using the Internet Protocol to communicate over a network. If you are subscribed to the minimum pricing plan, you'll have access to the Company Reveal feature wherein it analyzes the IP addresses and cross-references them with company-owned IP ranges. The feature will display the respective company's name if the visitor's IP address matches a known company-owned IP range. On the other hand, if the IP address does not correspond to a company-owned range, it will only display the visitor's Internet Service Provider (ISP) instead. Hint: You can now easily sort this column by clicking the column header. Choose ascending or descending order.
4. Device/OS/Browser: Here you are being displayed what device (mobile, tablet, desktop), operating system (OS, i.e. Windows, Android, iOS, etc.) and browser (i.e. Chrome, Safari, Internet Explorer, Firefox, etc.) were used by this visitor. Move your mouse to the different icons to see more information.
5. Viewed Pages: If you want to know which pages of your website this visitor has visited during his session, check this column. The column displays the Visitor's Visited Pages, sorted by the newest first. It shows the page title, page URL, and the date and time of the session. Clicking the link will bring you to the visited page.
6. Recordings: Indicates the availability of the recording. Click the icon to view the session recording and access additional information.

Important Hints:

• The time range can be set on the date picker to retrieve the desired data.
• The data displayed in this report block is based on the data privacy mode you selected for a website.
• In the upper right of the report block, you'll find the Export icon. This allows you to download email reports as .CSV or .XLSX files.
• Filter visitors via the Apply Filtering icon.
• Easily customize the number of entries per page and navigate through the data using the pagination buttons.

To empower you with greater control and deeper insights, the Latest Visitors Report Block now offers expanded filtering capabilities. You can apply a range of filters, individually or in combination, and save these filter configurations as templates for subsequent use. Plus, we've added "Company" and "Visitor IP"  to the filter options.
Here's a complete list of the available filters for our Latest Visitors Report Block:

• Browser Name
• Company
• Containing URL
• Countries
• Devices
• Not containing URL
• Operating System
• Visitor IP
• Visitor Type
• Visitors with Recordings

The Latest Visitors Map shows you where the traffic on your website is actually originating from. It enables you to see right from the start whether there is a strong tendency of visitors coming from a certain continent, country, region or even city. 

Geo-location plays an important role in improving the performance of your website, as it allows you to check whether you should optimize your campaigns or content for certain cultural needs, languages, time-zones, etc. – depending whether you want to get even more traffic from this region or start to receive visitors at all.

You can explore specific regions by clicking on the green bubbles, or zoom in and out using the '+' and '-' buttons in the top right corner of the map. This lets you see more precise visitor information.

Green bubbles represent visitor clusters from specific regions, with the number inside indicating the visitor count. Single blue "location" pins mark individual visitors. Click on a blue pin to view detailed information about each visitor including:

1. Visitor Type: New, Returning or Converting visitor
2. Number of Pages visited: Click to view the Visitor History
3. Country of origin (indicated by the flag)
4. Date and time of the last visit
5. Device Type: Desktop, Phone, or Tablet.
6. Operating System: Windows, macOS, Linux, Android, etc.
7. Browser: Chrome, Safari, Firefox, Edge, Opera, etc.

To learn about location tracking accuracy, please locate the 'Accuracy of Visitor Pin(s)' link at the bottom of each tooltip. Clicking this link will redirect you to a resource page detailing GeoIP® accuracy comparisons for global locations, which explains our tracking methodology and its limitations.

The location accuracy is based on the IP-address registration. Each IP is registered and provided by the service that assigned it. While complying with the privacy laws and policies, the location is displayed somewhere in an X mile radius every time (e.g. city, or even neighborhood).

To optimize performance, we’ve set a limit of 50,000 visitors that can be displayed at once. If there are more than that during the time period you've selected, we'll show you the most recent ones until the limit is reached.

The filtering by country option has been added to refine data and focus on specific geographic regions for more detailed analysis.

To apply the filter, follow these simple steps:

1. Click the filter icon located at the top-right corner of the report block.
2. From the dropdown menu, choose the 'Countries' option.
3. Use the Search bar to quickly locate specific countries. You can select one or multiple countries for analysis.
4. The map will automatically refresh to display data for the selected countries.

If you want to check additional data in regards to the timewise distribution of your website’s traffic, this is the correct view to open. 

Important Hints:

• All charts display the amount of visitors on the vertical y-axis. The scale is always calculated automatically for you.
• The bars within the charts have 3 different colours: 
  • Green: Stands for "High traffic" compared to your average traffic overall. It marks the hours, days, weeks with a high traffic amount on your website.
  • Orange: Stands for "Medium traffic" compared to your average traffic overall. It marks the hours, days, weeks with a medium traffic amount on your website.
  • Red: Stands for "Low traffic" compared to your average traffic overall. It marks the hours, days, weeks with a low traffic amount on your website.
• The displayed charts depend on your selected time range in the top bar: Last 7 days, Last 12 months, or Last years.

In the "Last 7 days" time range, this tab displays four graphs. The first two graphs focus on the number of visitors:

1. Number of Visitors by Hour / Time: This graph shows how your traffic is distributed on an hourly scale based on the selected time range. It helps you determine whether your visitors typically browse your page in the morning, afternoon, night or at other times of the day. 
2. Number of Visitors by Week Days: This graph shows how your traffic is distributed across different days of the week based on the selected time range. It determines whether your visitors tend to browse your page mostly on Mondays, Fridays, mid-week, or weekends. It also helps you identify the days with low traffic volumes.

The last two graphs show the number of page loads:

1. Number of Page Loads by Hour / Time: This graph presents the distribution of page loads on an hourly scale, based on the selected time range. It allows you to understand at what times of the day your website experiences the highest and lowest page loads. This supports the data shown in the "Number of Visitors by Hour / Time" graph.
2. Number of Page Loads by Week Days: This graph illustrates the distribution of page loads across the days of the week, using the selected time range. It provides insights into which days experience more page loads and helps you identify any patterns or trends in page load activity throughout the week, supporting the data shown in the "Number of Visitors by Week Days" graph.

1. Number of Visitors by Month: Just as you have the average traffic distribution by hour and weekday, this chart gives you an overview of the average distribution throughout the past 12 months. A visitor is counted for each month that he has visited. The same visitor that visits the website twice during different hours will be counted twice. Noticing seasonal traffic increases/decreases on your website will further help you to understand your user base and how you can target them better.
2. Number of Page Loads by Month: Shows the number of page views your website had monthly in the past year. This supports the data of the graph "Number of Visitors by Month".

1. Number of Visitors by Month: Shows the number of visitors your website had monthly in the selected year. A visitor is counted for each month that he has visited. The same visitor that visits the website twice during different hours will be counted twice. The colouring of the bars indicates a high, medium or low amount of visits in the corresponding timeslot.
2. Number of Page Loads by Month: Shows the number of page views your website had monthly in the selected year. This supports the data of the graph "Number of Visitors by Month".

Important Hints:

• The data from the charts above can support you with many different topics, i.e. in planning your campaigns or timing updates/downtime of your website.  
• Check these charts regularly to always be up to date when it comes to planning your marketing/technical measures. This will support you strongly in generating maximum success of your launched campaigns.

The Countries/Cities tab acts as an extension of the map view. It is composed of two report blocks that display all the countries and cities that generate visitors or traffic for your website. Countries and cities generating the highest number of visitors are listed first.

The first report block provides a comprehensive overview of the countries where your website visits originate, helping you analyze website traffic by country.

Here’s a detailed breakdown of the information presented in this report block:

• Country: Each row represents a specific country identified as a source of website visits, along with a bar indicating the number of visitors.
• Percentage: The percentage shown next to each bar indicates the proportion of total visitors attributed to that particular country, helping you gauge the relative contribution of each country to your overall web traffic.
• Total Number of Visitors: Below the percentage, the total number of visitors attributed to each country is displayed.

At the bottom of the report block is the Load More button. Clicking on it will extend the graph downward, displaying more countries.

The second report block displays a list of the cities from which your visitors originated. On the upper right, there is a drop-down menu that allows you to filter the list by country. This helps you extract more accurate data on a city basis.

Here’s a detailed breakdown of the information presented in this report block:

• City: Each bar in the table represents a specific city identified as the source of website visits.
• Percentage: The percentage shown next to each bar indicates the proportion of total website sessions attributed to that particular city. This helps you understand the relative contribution of each city to your overall web traffic.
• Total Number of Visitors: Below the percentage, the total number of visitors attributed to each city is displayed.

At the bottom of the report block is the Load More button. Clicking on it will extend the graph downward, displaying more cities.

As part of the Company Reveal feature, the Visitor Company Distribution tab provides valuable statistics and insights into the companies or carrier networks that contribute the most to the overall traffic on your website. The tab presents this information in the form of a table with bars representing each company or carrier network.

Here's what you can find in this view:

1. Company or Carrier Network: Each bar in the table represents a specific company or carrier network that has been identified as the source of website visits.
2. Percentage: The percentage shown next to each bar indicates the proportion of total website sessions attributed to that particular company or carrier network. This helps you understand the relative contribution of each entity to your overall web traffic.
3. Total Number of Page Views: Underneath the percentage, the total number of page views attributed to each company or carrier network is displayed. This provides a concrete figure indicating how many page views your website received from each entity.

The list highlights the companies or carrier networks that have contributed the most to your website's traffic, with the highest percentage first. Understanding this distribution can help you assess the effectiveness of your marketing efforts, identify potential business partners or customers, and gain insights into the geographical reach of your website's audience.

With this information at your disposal, you can make informed decisions about your website's content, marketing strategies, and partnerships to further optimize and enhance its performance.

Important Hints:

• To use this feature, a minimum pricing plan must be purchased. If you are not subscribed to the required minimum pricing plan, it will only show "Reveal Company Name", once tapped, a tooltip will show the information about the required plan, your current plan, and the Upgrade Plan button.
• Make sure to select the desired period so that the data reflects what you want to see. You can use the date picker in the top right to change the dates.
• You can filter the company list to analyze your data more effectively.
• Adjust the number of shown entries by clicking the dropdown next to Shown Entries. The options are available in increments of six, ranging from 6 to 48. It also displays the number of entries shown versus the total number of entries.

Want to quickly find information about a particular company? Look for the filter icon in the report block's top right corner. Use the "Search Company Name" filter to find specific companies. This feature helps you streamline your analysis and focus on the most relevant information.