How to Install the Tracking Code

Installing the JavaScript Snippet for Better Analytics

1. What is a Tracking Code?

2. Choose from Three Installation Options

3. -> For Standalone or HTML Websites

4. -> For Sites Created Using a Website Builder

5. -> For Websites Using Google Tag Manager

6. Getting Started After Tracking Code Installation

What is a Tracking Code?

An example website analytics tracking code.

It's a small piece of code that our analytics platform needs adding to your website's source code in order to collect and analyze data. This JavaScript snippet is unique to each site that you add to your account.

The tracking code is provided during the initial onboarding process, and whenever you start adding a new site to your account. It has to be dropped into the site's HTML - right before the closing </body> tag.

But installation will vary depending on your technical environment, including whether you have a standalone website or use a website building platform, and this page will guide you through the process.

Choose from Three Installation Options

For Standalone or HTML Websites

Learn how to manually install the tracking code into the source code of your site's webpages.

Jump Down to Instructions

For Sites Made by a Website Builder

Learn how installation works for sites powered by WordPress, Weebly, Wix, or any other builder.

Jump Down to Instructions

For Websites Using Google Tag Manager

Learn how to install the tracking code so that Google's platform can effectively manage the tag.

Read the Installation Guide

For Standalone or HTML Websites

Our analytics tools are compatible with all website builder platforms. Before manually integrating the tracking code, check whether an installation guide is listed further down this page. But if you are either unable to find your platform or are running a standalone website, follow the installation steps below to manually add the tracking code to your webpages:

You can add as many websites as you need to your account by following these steps.

Step 1:

Sign in to your analytics account

Or create an account if you haven't already.

Existing users can add a new site via the drop down selector at the top-left corner of their screen.

Step 2:

Navigate to [Add New Website]

New sign ups will be automatically funneled into the onboarding process, which includes adding the tracking code to their first website.

Existing users can activate this installation process for a new site by:

 Clicking on the in-app website dropdown selector.

 Choosing [Add New Website].

Avoid adding the HTTP or HTTPs protocol.

Step 3:

Add the website URL

Select the [No I Don't Use Any Platform From Above] option and paste in your website homepage URL.

We recommend that you copy this from your browser's address bar to avoid making a mistake.

We also advice that you don’t include the protocol, and just copy the URL from “www” onward (leaving out the HTTP/HTTPs scheme at the beginning).

Check the status here to confirm that one of our tracking codes hasn't already been added to the site.

Step 4:

Copy the generated tracking code

After selecting the data privacy mode for the website, choose the [Manual Tracking Code Instructions] option, and you'll be provided with the tracking code snippet you require.

Use the [Copy to Clipboard] button to avoid having to save the tracking code by hand or missing out any characters.

Note: When you need to install the tracking code in another webpage, you can find it in the [Manage Account Website(s)] section of [Account Settings].

An example index file with the snippet highlighted to guide placement within the webpage source code.

Step 5:

Paste the code into webpage source codes

The tracking code will need to be pasted into the source code of each page that makes up your website.

This can be done by opening up the webpage index file, which contains the relevant source code. If you can't access these files, then you may need to ask your website hosting provider for access.

These index files can normally be found in your file management folder, but the exact location will be different from website to website.

Then, drop in the tracking code. It needs to be pasted right before the closing </body> tag, near the bottom of the index file. Don't forget to purge the cache and publish changes afterwards.

Note: the tracking code is the same for all pages that make up the website, and it can always be found in the [Manage Account Website(s)] section of [Account Settings].

Save Time by Adding the Snippet to Template Files

To avoid manually adding the tracking code to each page, you can instead add it to the head, header, or footer template source code.

However, this will only work if the element is automatically loaded on to each new webpage on creation.

A green status indicates that the tracking code has been successfully installed.

Step 6:

Verify Snippet Installation

Return to the analytics platform to confirm that the tracking code has been installed correctly.

If so, the tracking code status will appear green. You can find this in the [Tracking Code] section of [Website Settings], which is in the vertical left-hand navigation menu.

You can further verify snippet installation by reloading the dashboard after visiting your live website to see this visitor data displayed.