How Agencies Leverage TWIPLA to Drive Growth and Versatility

Agencies and consultancies can partner with third-party companies to provide an analytics service to their clients, to monitor digital performance, and to guide optimization strategies and wider marketing initiatives.

Analytics is crucial if clients are to understand the effectiveness of their agency at driving results, and to equally get data themselves. This makes this technology a logical part of service delivery, particularly given that agencies don't have to invest in the infrastructure or hire a team of in-house data analysts.

White label analytics technologies have been built with agencies in mind. They can be easily rebranded to match the company's product, brand, and messaging, effectively allowing them to sell these tools to clients as their own - enhancing their reputations in the process.

Alternatively, agencies and consultancies can take a dual-branding approach to white label analytics. This enables them to leverage the reputation of their analytics partner to increase trust and motivate adoption among clients - an option that is particularly effective when partnering with analytics platforms that are well-known and respected in their industry.

Either way, the white label analytics is fully managed by the third-party provider, who normally handle all onboarding, maintenance, and client support. This means that agencies can remain focused on their core business, and achieve better results for their clients.

When it comes to new software, reputation matters, and particularly for agencies that take a dual-branding approach to white label analytics. TWIPLA is a long-established website intelligence provider. We've been around since 2015, and this has given us nearly a decade to perfect our white label analytics service.

Today, more than 2.5 million businesses have integrated our analytics into their websites and there's no shortage of five-star reviews from happy users. We've also won over 60 industry awards since 2019, and this industry recognition attests to the usability, functionality, and cost-effectiveness of our product.

We also like to work closely with our agency partners, and are happy to develop new features on request. We also regularly hear how happy our partners are with the service, and how much easier the features are to navigate than with alternatives like Google Analytics.

Scalability is vital for agency profitability since the costs of both adding additional clients and then servicing them drops off as more accounts are brought in.

At TWIPLA, we understand that this extends to the analytics they offer. Our white label solution has been designed with this in mind. There's no limit to the number of clients they can add, nor are there any costs or hidden add-ons regardless of agency size.

We also have the secure data servers and other infrastructure required to respond to the complex data requirements of large agencies and other enterprise clients. This means that we have the capabilities to meet the needs of agencies and consultancies as they grow, with no compromise on performance or data processing speed.

Simply put, TWIPLA's white label analytics solution future-proofs the analytics requirements of agencies. Our platform is redefining what businesses can expect from this technology, and we regularly roll out new features to ensure that our platform remains at the forefront of the industry.

One common issue with white label analytics is the difficulty that agencies have presenting data to stakeholders. This is a real issue with Google Analytics, with a lack of customization and access restrictions complicating an already unintuitive platform.

This is not a problem with TWIPLA, making us a superior alternative to GA. Our custom dashboards make it easy to create report panels with insights from across the TWIPLA toolkit. The dashboards themselves and the report blocks added to them can be renamed to make it easy to identify the data to present. Filters can also be activated within each report block so that they only show the information that agencies want to see or show.

Agencies can create as many of these custom dashboards as they need. This means that they can create different report panels that align with anything from high-level client goals to individual tasks, streamlining collaborations significantly.

Crucially, agencies can also control who has access to these dashboards, enhancing data governance by securing sensitive data. This means that agencies can only show clients the data that they want them to see, and also stop IT workers, internal staff, and other unauthorized users from gaining entry.

Clients and their website visitors are increasingly aware of the importance of data privacy, with 83% of respondents to a Statista survey saying that they would like to take more actions to protect their information online.

This is a striking figure, and is proof if needed that agency clients are more likely to adopt new digital technologies that protect them and their own website visitors from data malpractice, and keep personal data secure.

Privacy compliance is also now a fundamental legal responsibility for businesses; 80% of countries have data privacy laws in place or in the pipeline, and businesses that ignore them risk large fines and damage to their reputation.

But unfortunately, many white label analytics providers are not as privacy-compliant as they claim. Most share data with third parties, and burden agency clients with a whole host of privacy compliance responsibilities that can be both confusing and time-consuming.

But TWIPLA is different. Our platform has been designed from the ground up with privacy in mind. It uses a cookieless tracking system that meets all global privacy requirements by default, and which does away with the need for the cookie consent banner that acts as an ugly barrier to data collection.

Data is fully aggregated, anonymized, and scrubbed of anything that can be used to identify website visitors. We've found that this technology is a great selling point that agencies and their clients can both leverage to enhance credibility in the eyes of the wider public.